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It can be tough for a contractor to get more customers. Especially if they are just starting, or don’t have a lot of name recognition. However, there are a few things that you can do to help increase your customer base. During these difficult times, follow the advice in this guide and grow your business.
Encourage Positive Reviews
First and foremost, we’re living in a world where people are increasingly looking for reviews before they decide to do business with someone. If you’re a contractor, that means you need to encourage your customers to leave you positive reviews on popular platforms like Google, Yelp, and various review websites.
We appreciate this is often harder said than done, so give your customers a nudge in the right direction by sending them an email after you’ve completed a job asking them to review your work. What’s more, you could also offer them a discount on future services if they leave you a review.
Get Listed in Online Directories
If potential customers can’t find you online, they’re not going to be able to do business with you. Make sure your contractor business is listed in popular online directories like Google My Business, Yelp, and Angie’s List. These listings make it easy for customers to find your business, learn more about what you do, and get in touch with you to set up an appointment.
Generate Referrals
One of the best ways to get new customers is to generate referrals from your existing ones. If you’ve done a great job for a customer, ask them to recommend you to their friends and family. You can also offer incentives for customers who refer new business to you, such as a discount on their next project.
Outsource Your Digital Marketing
Is your digital marketing strategy falling by the wayside? If you don’t have the time or expertise to create and execute a successful marketing campaign, consider outsourcing this task to an expert. These days, an external company will have strategies that master digital marketing for contractors, so you can focus on what you’re good at – running your business.
For instance, a modern digital marketing strategy might entail creating a strong social media presence for your business. This can be achieved by posting engaging content, responding to customer queries and reviews, and running ads that target your ideal customer. Additionally, effective digital marketing will make use of search engine optimization techniques to ensure that your website appears as the top result for relevant searches.
Go for Awards
When it comes to finding reputable contractors, consumers often turn to award-winning companies. This is because awards are a strong indication of quality workmanship. If you’re looking to attract more customers, consider entering your business into relevant industry awards. This will not only improve your chances of winning, but it will also give you valuable exposure to potential customers.
Sponsor Local Events
Not all marketing is about the online world, sometimes the old-fashioned methods are still the best. If you want to get your name out there in your community, consider sponsoring local events. This could be anything from a little league team to a charity run. By sponsoring an event, you’ll not only get your name in front of the right people but you’ll also be seen as a business that cares about its community.
With a combination of these marketing strategies, you should start to see an uptick in the number of customers you’re getting. Just remember to always be creative and to think outside the box to beat the competition!
