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When you run a business, you have a number of responsibilities. You have your team to take care of and your customers. You should try to be as green as possible, and it’s great to give back where you can. In fact, this last point is more important than many businesses realize; giving back and helping your local community is crucial for several reasons.
When you can benefit the local community in any way, you will gain more customers who will want to support a supportive business. You can therefore grow much more quickly and gain a positive reputation. With this in mind, here are some of the ways that your business can benefit the local community.
Create Job Opportunities
Creating job opportunities is one of the best ways your business can benefit the local community. The more people you can employ from the local area, the more your business will be looked upon positively.
Of course, if you have a remote business, this won’t be so easy to do – and you’ll need to ensure you’re hiring the best people, not just this who happen to live close to you – but if you have a physical store, café, restaurant, or other premises, you can do your best to hire people from close by. In this way, you can help the local community and create a community within your business.
Give To Charity
Another great way your business can give back is to donate some of your profits to charity. Find a cause that is close to your heart and benefits the local community in some way. You might choose a Ramadan charity, for example, and give a certain amount of your profits to that charity every month or on a regular basis.
Whatever charity you choose, make sure you tell people what you’re doing. It’s great to give anonymously, and as an individual, that’s certainly something you can do – it’s often the best way to give without any kind of ulterior motive – but as a business, you need to shout about how you’re helping. This might initially feel uncomfortable, but it’s important to let people know you’re involved with and helping the local community. In that way, you will make more sales and have more profits to give to charity as a result.
Make The Local Area Unique
If you run a business in your local area, you’ll need to ensure that it’s unique. In that way, you’ll stand out among the competition, and you’ll have more customers. You’ll also have more chances to promote yourself and be noticed.
Being unique isn’t just something that will benefit your business, however; it will also benefit the local community. If you offer something you cannot find elsewhere, more people will come to you. This means the local area will attract more visitors. Although they might be coming to buy from you specifically, they may well stay and buy from other businesses and enjoy what the area has to offer. This will boost the local economy and ensure that as many small local businesses as possible thrive.
