Tools

In the previous blog post – ( Get Skyrocket Online Traffic With Google My Business ), we have talked about Google My Business. Just to refresh it, here is what it is. Google My Business is a simple way to claim your business on Google so that customers can easily find about your business. In this way, Google helps a customer to locate you when they search for your business. Not only this, a person can reach you if he searches for a service or a brand that you are offering.

Effortless ways to generate traffic

The new feature of the Google allows a customer to find good deal and make savings. Google knows what customers are looking for, so it is showing up the discounts and certificates that businesses can reward their clients. This way people will follow your business and whenever a new deal is posted they get notified.

Below mentioned are some of the new updates by Google that will help in generating more traffic:

How Google My Business can generate traffic?

Google My Business has been designed by the Google to meet the needs of its users. And for this, Google is continually rolling out the enhancements to help businesses more accurately represent themselves online.

1. It engages users with latest offers: As a new feature Google has added a “FOLLOW” button to its business listings. It is the same way that social media has done for its individuals and organizations. The feature has been added by the Google added this feature to allow its users to be able to follow local businesses. This feature will definitely improve the visibility of business listings and will also help a business in directing more traffic to business websites. If any business is sharing the update more frequently, there is a greater chance to attract your potential customers, engage, and retain them.

2. Regular Reviews from customers: Google My Business will allow a customer to review for your business. It will not only optimize your presence, but will also inspire more clients to buy from you. So, you can get your customers to write glowing reviews for your business as it is believed that online reviews are as much as effective as individual recommendations.

Ways to encourage your customers to write reviews:

• Request for a review in person
• Send your customer a post-purchase email or requesting a customer to write a review
• Answer to the existing reviews professionally
• Thank the reviewers and address your complaints

3. Share information about promotional events: If you are registered on Google My Business listing and trying to promote your offers or events, you can do it with Google Posts in GMB.  This feature can be used to post about any of your promotional events or offers on Google Search and Google Maps. With this feature, it is very easy to showcase your best products, share news about your daily specials and highlight any new arrivals. Google Posts are the best ways to connect with your audience directly and help them in signing up to newsletter, buy your products, or learn about your offers.

How to create Google Posts?

Create your Google Post:

• Log into your account on Google My Business
• In the left column, click on Posts
• Then, click on the Write your post
• Choose a photograph and add description into the box
• If you’re promoting an event, choose Event
• Add start and end time
• Select call to action button
• Include URL to drive traffic
• Review your information and publish

4. Google Assistant

Google updates are best of best. It is now letting a customer order food from restaurants and stores via Google Assistant. All a user need to do is to click on Order Now on the listing. After that they can the options to pick-up or delivery. Also, they can even order ASAP or schedule for later. Regarding payment, it can be done through payment modes like Google Pay. There is no problem, if you do not have one, as an additional option to add credit card or debit card is provided. More to this, Google adds the popular dish tab on your menu that people have loved the most.

Google Trends can help you in increase traffic?

Google Trends is powered by Google to give you inside access to the amounts of valuable information, search data and analytics. Google Trends is capable of doing wonders for your business if managed properly. Due to its super spontaneous and user-friendly interface, Google Trends is able to analyze and research the data.  Google Trends works in three main categories, which are discovering, analyzing & optimizing. Let’s roll in.

1. Discovering: The foremost usage of Google Trends is to discover the trending topics. Google Trends presents you with tons of information about topics that are trending worldwide. This is again sectioned into two major sub sections that are trending now and top charts. 

Trending now: Trending now offers real-time data of the currently trending topics. These are the topics that are raised importantly in accordance with the search volume. It also provides the option to put filter on the outcome by categories. You can search different categories like cities, politics, lifestyle, shopping, sports, business, nature, science, entertainment, fashion, travel & leisure easily.

Top charts: This section highlights the topics with high search volume. The categories that fall under it include people, games, actors, books, movies, music, politics business, cars, and many more.

2. Analyzing & Optimizing: Google Trends another usage is for analyzing the data. No matter if you are a business owner, blogger, salesperson, or anything else. If your profession involves engaging the people, this is perfect for you. Here you can understand and analyze the interests of your potential customers.

Conclusion 

Google is improving its features and providing us with the updates day by day. And, in future too it will continue to improve Posts and expand its functionality. However, nobody is sure that how it will evolve, but businesses adopting new features are experiencing instant benefits right from the launch.

So, which is your favorite update in Google tools?

Google’s is amazing in many ways. It is not only understanding the user requirements but also coming up with seemingly constant updates and new features for their ease. These new updates can help any business in improving their marketing strategies and build traffic. Lets’ talk about a tool, which is most commonly used by businesses to get found by combining the business name, address, and phone number. It’s none other than Google My Business. Since its launch, the tool has helped more than 150 million local businesses to connect with their potential customers via business-specific online searches.

It is very interesting that Google has designed Google My Business in such a way that it meets the needs of its users. Why this tool has got so much popularity is because of its ease to work on mobile devices. For example, if you want an online restaurant reservation, all you have to do to take your mobile phone, search the restaurants near you and book your table. All thanks to Google My Business.

Google has been making constant changes to the tool. And, these changes have made it easier for the businesses to produce leads and increase sales. Let’s look at what Google My Business is capable of.

Before that, understand why your business need it?

We have become so dependent on the Google. Today most of the people search online when they want to find business. Not only searching, even purchasing can be done on the search engine itself. This is the primary reason that businesses should list themselves on Google, so that they can appear right when people search for products or services similar to what they are offering. Google My Business helps the businesses to get known by allowing interested customers to learn more or get in touch with them. It helps to create direct link with the customers.

Confused, if you could have Google My Business listing?

Well, the answer is very simple. Depending on the type of business that you have, Google will decide if you can be listed. Below mentioned are the requirements to help you figure out if your company can reap the benefits of a Google My Business listing:

• Physical Address: Physical location businesses comprises salons, restaurants, stores, and so much more, where clients must visit to make a purchase.
• Mobile businesses: The businesses which perform services at the client location fall under this category. However, they can still have a physical address where a customer can visit.
• Individual practitioners: Professional businesses of a doctor, lawyer, or an accountant, for example, fall under the category. The category requires to have a physical location where customers can go. This is the only way by which Google can allow to create a listing for practice.
• Service Area Businesses: This is expansion to the mobile businesses which I have covered above. For this category, Google has implemented “service areas” for brands so that they can travel directly to their customers.

Why do you need Google My Business?

If you have a business and confused why you should put your business in this, here are the reasons:

1. You will show up in Google Map Searches: One of the most prominent factors that clients take into consideration is while they find you in the search. If you have Google My Business, you will be shown in a quick Google search, which is wonderful for them in narrowing down the options. Google Maps indicate a local business which meets the requirements of customer.

2. Cost-effective method: As you already know, GMB is a free business listing tool that helps to put your business in front of many potential customers. Yes, there are other listings too, but they come at a price. Whereas, GMB listing gives customers an inside look of what your business is like and what are your busiest hours as well as review ratings. If you are just starting out a business or have a limited budget, GMB is best for you.

Google’s New Features Will Let Your Business Grow!

3. Expand your presence: With GMB, you can see insights and activities on how customers are searching for your business, or where they are coming from. The information is easily accessible and you can look on local search results in Search and Maps. All this information will help you in creating and tracking the performance, which will later help you in expanding your business.

How Google My Business can help in Optimizing your Business?

Before you optimize your Google My Business profile, it is important to claim it. Once you have claimed your business you can optimize your GMB profile.

1. Share the latest information: Share the latest information from time-to-time, so that whenever a customer searches something online like directions, opening hours or photos Google My Business will show you in the list and tell the customers about what makes your business special.

2. Customer engagement: The ultimate goal of any business is to make customer satisfied with their services. With GMB, you join the conversation about your business. And, by this way your customers can respond to reviews, answer messages and questions.

3. Set up for free: Build your free website with GMB, which is easy to create and edit your site. GMB is perfect tool to give you information about which photos get noticed, and where your customers come from and what activities they are doing.

GMB lets you stand ahead of competitors

By displaying essential information about your business, GMB lets you engage with your potential customers. Not only this, it displays a brief description about the business to help customers quickly identify if your business is what they’re looking for. An effective GMB offers snapshot of your business, comprises relevant keywords, and depicts something unique to help you show your value.

Conclusion 

When it comes to getting your local business ranking, it is not possible without a tool like Google My Business. In a highly competitive industry, any business may use Google My Business to optimize their business online in order to get a jump on their competition. GMP helps you to find out what you need to become customers’ favorite. GMB let a customer come to you by analyzing what they want and if your business is capable of providing them so.

Have you registered your business yet on Google My Business?

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You can use this advanced formula to rank for a considerably high number of Keywords, when you start doing your SEO on your website.

But over a certain time period, your traffic may start to be static. You may not be ranking for many more keywords, even when you are continuously creating new and good contents.

This simple hack may take you from your current number of keywords to a unimaginably high number of keywords, as you can see for yourself.

Now, we must discuss about this hack. It is very much effective and is updated in Ubersuggest.

How can you achieve this feat?

You have to understand this fact. Whenever anyone is searching for something on Google Search, he/she is trying to find a solution to a problem, she/he must be facing now.

You need to easily identify these problems, whose solutions people are searching for.

You have to look for typical 3 types of Keyword phrases

1. Questions:- People seeking for solutions generally type in questions. They look for answers to their problems. You need to offer them the answers to their questions, with your product or with your service. You will be seeing a boost in your rate of conversions.

2. Comparisons:- Someone searching for comparison keywords is having high buyer intent. These comparisons may be like,” MailChimp vs. Converkit”. This is true even when your company is not mentioned in the search phrase.

3. Prepositions:- Keywords containing Prepositions are more descriptive than normal keywords. You should know about common Prepositions, which are used for describing a location, place or time. 

How to find these keywords?

You have to type keywords in Ubersuggest, the keyword you are tracking. For example, you can type the word “Marketing”. It will show a Keywords Idea Table. You can scroll down in that keyword ideas table and you will see tabs for questions, prepositions and comparisons.

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You can click on the “View all keywords ideas”.

You will then be taken to the keywords ideas report that looks like the under mentioned

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You can now click on the tab labeled “questions”. It will immediately adjust the keyword recommendations that will show you all the popular questions related to that main keyword, you have searched.

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You will now be seeing certain suggestions, you may like to consider

• Why is marketing important?
• What marketing does?
• How does marketing work?

You will be finding specific questions as you scroll down further:-

• Why is a marketing plan important?
• How marketing and sales work together?
• How many marketing e mails should be sent by you?

Now you are able to see most of the questions people are typing in. You can easily rank for them. Most of them have a SEO difficulty score of 20 or so. It is out of 100. The higher the number is, the more competitive it is.

You can create your own contents around all these phrases and sell your products or service, to people.

Here is an example. If you have created an article on “Why is a marketing plan important?” you can also go into “How can you create a marketing plan?” You can then transit to your products or services from here, on creating a marketing plan. You can also mention as to how people can contact you, if they are in need of your help. They can contact you for your expertise for creating one marketing plan.

You have an opportunity to do something similar with questions such as, “How marketing and sales can work together?” You can create an article on that question in which you can break down “How to make each department work together?” Here

You can be an affiliate for software solutions. These solutions will help merge the two departments such as HubSpot or you can sell your own software, if you have one. You can also offer your own consulting services, which will help tying sales and marketing together.

You can also create contents around”How many e mails should you send?” You can have an affiliate link to popular e mail tools, which have high rate of deliverability. It should also offer automation of e mails. You can sell your own e mail product, if you have one.

Now you have so many extra keywords that will help you to rank for, by going after the question related keywords. Most of these keywords are competitive and all of them have an extremely high search intent.

Will be any better?

You can click on the Comparisons tab, when you consider search intent.

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You will be able to see a list of ideas in the tab. It is same as was with the question tab. But you need to type in here a competitor’s brand name.

For example, if you are selling an e mail tool, you type in “Mailchimp”. You will see the comparison ideas Ubersuggest provides you.

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You have an e mail company called ABC and this ABC is not mentioned in any of these Keyword comparison ideas. You have to create articles on all the popular comparison terms, such as “Mailchimp vs. Constant Contact” or “Mailchimp vs. Convertkit”. You can break down the differences within your articles and you can also compare them with your own brand ABC.

You have to honest at the time of writing these comparisons. Just show all the best solutions possible, using all the relevant data and facts. You can highlight how you are different from others. You can also prove as to how your solutions are better than the other’s, whom the readers are comparing.

It will make readers aware of your solution. It will make people purchase your product or service, even after their comparisons.

You can click on “Prepositions” tab to find even better ideas.

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You now know how people are curious about integrations of WordPress and Shopify.

You can write articles related to Integrations. You can now push your own products and highlight how it is superiorly different from others. It will also give you ideas as to how you can modify your business.

How can you rank higher number of keywords?

You just type your domain’s name in Ubersuggest and head over to the top pages report.

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You can see what you rank for in this tab, in questions, in prepositions and also in comparisons.

The top page report shows you keywords each of your pages already ranks for. All you have to do is to research each of these terms through Ubersuggest, to find popular questions, prepositions and comparisons.

If you focus on solving people’s problems, by creating contents around the question, preposition or the comparison, people are searching for in Google Search.

What do you think of this article? Share with us.

Do you advertise in YouTube? Are you perfectly aware of how to run an ad on YouTube? Do you know that YouTube is the largest online platform for your business advertisements? Every minute, one hundred hours of video is uploaded in YouTube. It is huge online video viewing platform and more and more number of viewers is visiting YouTube every moment.

Are you advertising on YouTube for the first time? Is your ad going to Pop Up before the start of the video? If yes, this article is for you.

Return on Investment is a very important factor in YouTube ads. You will have tons of information on how to get best Return on Investment from your YouTube advertisements. This article helps you to start building your presence in YouTube.

You need to create your Google Adwords Account first

Google Adwords account is your first step towards YouTube advertisings. You need to go to adwordsgoogle.com/video, to create a video ad campaign of yours, if you already have an account in Google Adwords. You will get all necessary information there.

Then you have to link Google Adwords and YouTube

You have to be definite in linking your Google Adwords account with your YouTube account. You can go to the navigation menu by clicking “Linked YouTube accounts”, to complete this step.

You now need to choose the general setting for your advertisement

You have to decide for your daily budget you plan to spend on your advertisements on YouTube. You may initially start with a small budget and you may gradually raise the bar. This depends on your Return on Investment from your YouTube advertisements.

Slowly you will be familiar with your account and also will know what your good business objectives are. You need not pay any amount to Google until the viewers watch your ad fully, all the way through. The advanced advertisers can be allotted for bidding for advanced customization on their advertisements.

You must decide for the locations, where you want your advertisements to show up

You have to carefully decide for the geographic locations, where you want your YouTube ads to show up. Decisions regarding locations depend on the merits of the advertisements and its targeted audiences. An advertisement made for Indian audience is no good if displayed in the United States.

You need to carefully choose your countries, regions, zones, cities, PIN codes, IP addresses and such details, for the display of your YouTube advertisements. You have to be specific about it. You need to be very specific to focus on your target audience. But you can choose a broader location, if you are planning brand awareness program through your YouTube ad.

You need to select and upload your videos next

You first carefully select the videos you want to showcase in your YouTube advertisement. You can then upload this video, after selection, to your account, from YouTube. You need to follow the special directives on the process of formatting your video, for best results on search engines, before you upload them on to your account.

You have to carefully opt for the advanced setting processes

This is the section of setting that gives you options of specific details for your ads display. In this section of Advanced Setting, you can specifically choose as to on which days and at what time of the day you want to showcase your advertisements on YouTube. It depends on the online availability of your targeted audience. It also depends on your prospects be compelled by your products. You can also decide the start and end date of the display of your YouTube advertisement.

It is best for you to shut off your ads from 12 night to 6 AM in a given location. It is also best for you to choose the lunch hours and play hours of your prospects, for your ads display. It is the prime time that can give you the best Return on Investment. The viewers visit YouTube during their leisure hours most, so do not forget to encash that time.

You need to very carefully target the specific devices for your YouTube ads to show

You need to choose carefully the devices you want your YouTube ads to show. More than 50% of your viewers and prospects view your advertisements on their mobile devices. Some prefer laptops, desktops, and tablets etc as their viewing devices. You have to be precise about your selection of devices; you presume your prospects use most, while viewing your advertisements on YouTube.

You have to be specifically selective about your advertisements

You have to selective about the details of your prospects. You must identify the gender and age groups of your prospects, from your targeted audiences. Similarly, you have to selective about your topics of your advertisements. You must match your subjects of the topics with the gender and age groups of your prospects. This will allow you to have maximum views of your advertisements on YouTube and also ultimate conversion to sales.

Your correct identification and matching of your prospects and topics will yield best results for you. You may choose specific categories, words, interests, phrases and websites for your advertisements to show up for. This will enable you to target your audience more accurately.

Choose your Keywords carefully, for best results

You need to choose the keywords correctly, that your potential customers will be specifically using while making their searches on YouTube. You may take the help of Google Keyword planner, for doing this work. You will be getting relevant terms and can be as specific as possible in using keywords.

These terms are provided by the Google search Engine. They are not from YouTube. You can also filter all of the negative keywords used in your ads that can inversely affect your advertisement by making wrong people viewing your ad.

Always remember, the longer is the keyword, the more specific it is. It will be more successful to capture business for you, by reaching to the right viewers.

Are you planning to give your business ads on YouTube? Are you already doing it? What are the other measures you adopt? Share your comments with us.

What exactly is Google Adwords?

You must be interested to know about Google Adwords or Adwords Google, if you do not know about it already. So, here goes, Google Adwords is an advertising service, provided by Google. Google Adwords is exclusively useful for business organizations, who would like to display their business advertisements on Google and on its all advertising networks.

This Adwords Google program helps businesses to fix their budgets for their business advertising. This service allows the businesses to make their payments only when the viewers click on the advertisements. Adwords Google program is mainly a Keyword oriented program.

Adwords Google is a service that can give instant results, if it is done right. It can generate sales within an hour’s time. This service is completely based on performance.

How does Google Adwords work?

Adwords Google helps businesses to create relevant advertisements by using Keywords. These Keywords are used by people, who search the Websites, using Google Search Engines. Keywords trigger the related advertisements to be shown to the viewers upon being Adwords Google login. Adwords at the top have advertisements that appear under the heading of “Sponsored Links”. It is found on the right hand side or above the results of Google Search. The moment the viewer clicks on the Adwords Advertisement, he is directed to the website of the advertising business.

The Keyword Matching options for Adwords campaigns

Different Keywords matching options are available when you choose Keywords for your Adwords advertisements. These matches may be divided into groups:-

• Broad Match– This keyword helps immediately reaching to maximum users for your advertisement, the moment the keyword is searched for.
• Negative Match– This option of keyword matching prevents your ad from showing. It can be with a search for a specific word or phrase, specified by you.
• Phrase Match– Your advertisement is shown for searches that match the exact phrase.
• Exact Match– Your advertisement is shown by the searchers that exclusively match the exact phrase.

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Adwords Google Login is really a powerful advertising service

People visit Google to look for something they want. They look for something specific that makes them login to Google. These people have intent to buy something they want. People type the words literally telling what product or service they want to buy.

This makes Google Adwords a powerful and profitable service for businesses. It is the best form of Search Engine Marketing tool available to them. It drastically cuts down in Cost per Thousand Impressions, in comparison with other advertising models. The business makes payments only for results in Adwords Google login system.

Google Adwords is a marketplace. The companies pay for their websites to be ranked at the top of a search result. It is a keyword based process.

Google allows the big brands to be in its organic search rankings. It is difficult for the small brands to outrank the big brands.

Here Adwords helps.

The businesses need not wait for being on the top, with Adwords. It can very well jump straight on the top on the page in a few months, by building an array of contents and links.

Steps to make Google Adwords simple

Step 1. Adwords Budget should be carefully calculated

It is very easy task to do. You have to calculate your Cost per Click or CPC. CPC is the product of your profit, multiplied by commission by Google and Your rate of Conversion. Now you can scale your maximum CPC to finalize your advertising budget.

Have a few clicks to get started. Your volume of data increases with time. Once you can determine your maximum CPC, you can fix your budget for advertising. You can now know for how many days you can run your advertising campaign on Google Adwords in that budget.

Adwords offers you options for bidding. You can have Manual CPC, Automatic CPC or Enhanced CPC. Google will adjust bids to get you the best possible Cost per Conversion on a campaign.

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Cost per Thousand Impression bidding applies only to the Display Network. You need to pay an amount on per one thousand impressions. CPM bidding does not maximize leads of conversions. It is useful only to create brand awareness.

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The bidding strategies can be optimized with Bid Modifiers. The three common Bid Modifiers are Geographic Locations, Device and Day parting. Geographic location tells about the location of the searcher, Device tells about the device someone is using and Day parting tells about the days and times you want your advertisements to show up.

Step 2. You must pick a Keyword

You must pick your keywords for your Google Adwords words. Google Keyword Planner gives good help in this. You can find new keywords to get search volume data.

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You must look for your keywords from your customer’s point of view. Type exactly what your customer would type to find your product. You can also set product category, targeting your customers. You can also opt for branded searches to net your customers, who search by names.

You should look for keywords based on

• What is trending!
• Seasonality of Events!
• Site Search, defining the people already searching your site.

You always consider the match type for your keywords. Based on Broad Pics, Phrase Pics and Exact Pics. You can also use a blend of the three match types. It gives you a good cross section of Search Terms.

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Please be sure to exclude the Negative Keywords.

Step 3. You must be aware of the competition

You must keep a constant watch on your competitor’s business. You can thus outrank them faster. You can determine the quality of your advertisements and make them better, by using Competitor’s Intelligence. It shows you the Click through Rate and the number of companies, those advertised for these keywords, for the past three months. You can also find good keywords for Adwords.

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You can do so by looking up the keywords used by your competitor. Then you can use them to reverse the business in your favor.

Step 4. Your landing page must be extraordinary

You spend your money on Adwords with Google to get traffic to your website. But you need to convert your visitors to pay you for your business.

Here is where your landing page comes in. Does it make your visitor to stay on the page, or does he shifts in seconds? Make your viewers to stay on your landing page to make them buy your products. Spend extra money on the improvement of your landing page, if you have to. Don’t wait any further.

This page must be able to convert your visitor. You have to

• Keep the design of your landing page simple.
• Make the headlines powerful.
• Write clear content. Don’t use complex terms.
• Do use bullet points, images, pictures, and other visual elements.

Adwords Quality Score grades the relevance of your landing page. It has to match your Key phrase.

Step 5. Set up your first Google Campaign perfectly

You have to determine about the physical presence of your customers first. Define their geographical location correctly. Then only you can correctly enter your keywords. The campaign for India cannot be successful in the United States.

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You need to set up campaigns for your own products and brands. You must know about the keywords you are targeting to set up your campaigns. You have to decide first as to how these Adwords campaigns need to be set up, which part of the funnel they are going to target. Then only you can decide about the details of creating an advertisement campaign.

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Step 6.You write carefully your first advertisement

Please be precise in your writing your advertisements. You can have a Unique Value Proposition to help you. It gives one sentence description of your customer’s benefits.

Think how you can make your advertisement different from others. Change patterns of sentences. Don’t be very complex about it.

Do include a Call to Action. It is very important. It makes people to click on your website.

Do not use Negative Superlatives. It spoils the business. Make a sequence of –

• A catchy headline.
• The Display URL
• The Copy of the advertisement.
• The Call to Action.

Step 7. You have to fix the details

Initially the Google sets the setting to fix the broad matching of your advertisements. But it is not always much targeted. You should opt for Phrase Match to get best results. It contains your keyword as a fixed phrase and can have other terms around the Keyword.

Step 8. You set up your conversion tracking system

You have to use a snippet of code on the page that is reached by the users, after every successful purchase from you. It helps the Google Adwords to know that there was a purchase every time that a user reaches this page after clicking on an advertisement. You can set it up by going to the tools and then Conversions.

Google reviews your advertisement, before it shows it to the people. So, be selective in creating your advertisements.

You get your account up and running now. The results will come over the next few days only. You just wait for it.

How do you like this article? Do you find Adwords with Google beneficial? Do give your comments.

Are you currently working with Google Search Engine? Are you interested in finding some alternative search engines, which are equally efficient? More than 9% of the web users are using alternative search engines for making their searches of desired object, on the internet.

There are approximately 40 very good advanced and alternative search engines available on the internet for you. You can find about anything you want on the internet with them. These search engines can help you to monitor your online activities, track the discussions you are interested in and to do many more online works.

General Search Engines

Search Engines for your general search of online information.

DuckDuckGo

If you are concerned about your online privacy, DuckDuckGo is the search engine for you. It does not track or personalize your searches and search results. It also offers visual guides on Google tracking. You can filter bubbling with it.

Ecosia

Ecosia is the search engine that takes care of ecology, while you make your searches online on Ecosia. It helps in tree plantation with its surplus income.

Search Encrypt

It is similar to DuckDuckGo. This is also a privacy based search engine, which keeps your searches and results private.

Blekko

If you are keen to have spam free search results, you have to be on Blekko. It provides a differentiated and editorial voice in search. It is a quality concerned search engine. It is a source based authority, instead of being linked base and helps in removing monetization oriented web sites.

Dogpile

Dogpile provides information from all the three top search engines, without your going to them. It pulls the results from all the three top search engines.

Gigablast

It is an open source search engine that has a retro look and may not always give correct results.

WolframAlpha

This search engine is based on computation and metrics. WolframAlpha provides you with data, historical information chronologically, stock data, all conversions, statistics for sport events and many such more.

Social Network Specific Advanced Search

Facebook Search

Facebook is the most popular social media platform. If you are interested to see a particular search across different areas of Facebook, this search engine will be of your immense use. You type your query, click on the link “See more results” given at the bottom of suggestions. Use the filters on the left. You can see the results within place, people, groups, pages and may more.

Linkedin People Search

You can use the “Advance People Search”, if you are interested to find some new connections on Linkedin. It helps you to narrow down your search results by the connections, relationship and language. The premium members can access to additional search filters, including size of companies, groups, experience years and many more such parameters.

Linkedin Job Search

It is a search engine that helps job seekers exclusively. It is an Advance Job Search engine that functions using all information, industry and experience levels. The premium members can access to salary offered also.

Linkedin Answer Search

This search engine helps the users to build authority in the related industry. Answer Advance Search finds out the perfect answer.

Twitter Search

The advance Search of Twitter helps to find better results on Twitter. It is a great search engine for businesses that looks for local audiences.

Social Search Engines

These search engines help you to find one or more social networks in one place and gain additional data.

Social Mention

Social Mention is the search engine that helps to search across many types networks. It includes blogs, micro blogs, bookmarks, events, comments, news, images, and many such more.

Keyhole

This search engine allows you to search for keywords, hash tags, URLs and @mention etc. You can see how your blog post was shared across all social networks with it. You have just put the URL in the Keyhole to get the results.

Buzzsumo

If you want to know about popularity of an article of a particular topic that was shared most on the web Buzzsumo is the search engine for you, It also has a paid version for greater functions.

Forum Search Engine

This helps you to participate in an industry.

Boardreader

This search engine allows you to search forums and get results. You can also narrow your results by dates and languages.

Blog Search Engine

This helps you to search for industry related blogs and posts.

Blog Search Engine

Blog Search Engine is for your searching blogs and posts. You can search for them by using keywords.

Documents, Presentations and eBooks Search Engine

You can successfully search for eBooks, documents or presentations, with the help of this search engine.

Google advance Search

Specific documents can be searched with the help of this search engine. These include PDFs, Word Documents or PowerPoint presentations.

SlideShare

This search engine is the largest community for sharing presentations. You can view the slides of any meetings or conferences, you have missed.

Scribd

Scribd is the largest social reading and publishing network. It helps you to find out the original written contents across the web. You can also sort results by languages, categories, length, file types, costs and upload dates.

Image Search Engines-

These are locating images of your choice.

Flickr

Flickr provides an advanced search screen. This allows finding photos, illustrations, screenshots and videos on the network.

Bing

Bing offers image search. It starts with top trending images. Then it leads to images that can be filtered by sizes, layouts and other different parameters.

Pinterest

It is the ultimate platform for images. This allows you to search for anything that is visual. Be aware of not stealing copyright work in Pinterest.

TinEye

This search engine can tell you from where an image has arrived around the web.

Google

Google allows you to be more specific about the images, you are searching for. These include faces, photos, line drawings or clip arts.

Creative Common Media Search engines

These searche engines allow you to find media created by others on your website.

Creative Commons

If you are searching for images exclusively for you to repurpose, to modify or to use for commercial purpose, it is the search engine for you.

Wikimedia

This search engine has more than 12 million files in their database. These are all freely usable images, videos and sound bites for you to use.

Video Search Engines

You can look for videos to embed them in your website, with these search engines.

Yahoo

Yahoo Video Search helps you to search through your video content from their own networks, from all online video providers, for videos on any topic.

Google Video

It is the search engine that allows you to serach for videos on any topic, from any online platform.

AOL Video Search

It aggregates the best video clips of the day from all around the web.

360Daily

This search engine goes beyond YouTube to find videos on any topic from many websites.

Search Engines for Website Data and Statistics

This allows you to find information about your favorite brands and websites.

CrunchBase

This search engine offers you insight into your brands and companies, you are looking for. It provides entire set of information.

SimilarWeb

SimilarWeb helps you to search for websites or app profiles based specific domains or apps. It identifies domains with high volume of traffic and all other relevant details.

BuiltWith

This search engine allows you to find about the technologies the websites use and to find out domains with their technology used.

Advance Google Search Engines

These provides you more than simple Google search engine.

Google Advance Serach

This serach engine allows you to find anything special you are looking for.

Google Books

Google Advance Book Search helps you to find queries in books. It also tells you about entire books that have been published online.

Google Search Features

It helps you to find quotes, time in some other city, scores in sports, or any such specific information.

Which Search Engine are you currently working on? Are you having any additional information about search engines? Post your comments.

What is Google Search Console?

Google’s Search Console is an accumulation of tools. These tools are perfect for the webmasters, web marketers, website owners, and SEO experts to monitor the performance of website in the search index of Google. The functionality includes search traffic, crawl data, technical status updates, search appearance, index coverage, AMP status, and Job posting reports, and various additional resources like educational. Formerly Google Search Console was famed as Google Webmaster Central and then it was re-names as Google Webmaster Tools until it took its current name in 2015.

Google search console will let you do and know the following:

• Shows which websites link to your website
• Control crawling and indexing of the website
• A lot of options for Technical SEO
• See how the search engine is indexing a website
• Compare the website’s performance across different countries
• Find broken links to the website
• Identify ranking increases and decreases
• Troubleshoot issues for mobile usability, AMP, and other search features
• Identify your highest-traffic queries
• Submit your website to Google search
• Learn how many of your pages have been indexed
• Fix indexing problems and request re-indexing of new or updated content

Google search console acts as a communication channel between a website and Google. If anything is wrong with the website like a situation where Google is unable to crawl it, or someone files a DMCA complaint, only via Google search console, you will get to know this.

How Important Is Google’s PageSpeed Insights For Your Website?

How to add a website to Google Search Console?

Step 1. Sign into your Google account and ensure that it is a business (not personal) account if it’s a business website.
Step 2. Go to Google Webmaster Tools and Click “Add a property.”
Step 3. Choose “Website” from the drop-down menu and enter the URL of your site and Click “Continue.”
Step 4. Verify you own your website via HTML tag, domain name provider, HTML file upload, GA tracking code, or GTM container snippet.
Step 5. In case the website supports both http:// and https://, add both of them.
Step 6. Google starts tracking data as soon as you add it to GSC. The best part is you will be the owner before it’s verified.

Before you begin:

• If either of the passwords site-wide or page password are enabled, remove them as they Google from indexing your content.
• If you own have third-party domain, make sure it’s connected properly.
• Wait for 72 hours when you are connecting to the domain before verifying it with Google Search Console.
• Be aware that verification won’t work on trial sites with Google Search Console as they are hidden from search engines. If the website is on trial, publish the site before starting.
• A Google account is needed to sign up for the tool.
• Visit adding keywords for SEO to add keywords to your site.

How to make most out of Google Search Console?

Google Search Console is a powerful free tool, unfortunately, most of the businesses don’t know how to effectively use its full power to increase website traffic. So, here are tricks to maximize our use of this tool’s powerhouse.

1. Add a Search Console Property: Google Search Console must be used after adding something to track. Click on the “Add a property” button and type in the name of the property and click the Add button.

2. Find out what keywords your site/content ranks for: Google Search Console’s report of performance comprises many of the primary pieces of data which you’ll need to rely on for the SEO purposes. One of such elements is the keywords which the website and pages rank for, called “queries” within the tool.

3. Indicate a preferred domain: Indicate a preferred domain as it will indicate the Google whether you want your site listed as https://www or https:. Keep in mind that choosing one over the other is not going to give any kind of advantage in organic search.

4. Identify the most popular pages: We all know that every website have the pages that perform better in the search engines than others. The tool helps to determine which of the web pages is bringing the most people to your website. You are able to know the most popular pages in the same section.

5. Submit a Sitemap: If you aren’t sure if you have a sitemap, first head to example.com/sitemap.xml. And, you don’t find anything there, you don’t have one. Now that, you need to have a sitemap what will you submit to Search Console.

Below mentioned are some sitemap generation best practices:

• Generate multiple sitemaps if you have more than 50,000 URLs
• File size: Less than 50 MB
• Only include canonical URLs
• Exclude URLs you’ve disallowed with robots.txt
• Common CMS (Content Management Systems) like WordPress and Drupal have plugins that help you generate sitemaps.

Search Console is helpful for?

Now that we have discussed what search console can do and what it is. Let’s look into for whom the search console is useful for. The answer to this query is, anybody with a website! Be it a generalist or a specialist, from a new one to the advanced, Search Console will definitely help you.

1. Business owners: If you are a business owner and not using the Search Console yourself, you must be at least aware of it. You should become well-known with the fundamentals to optimize your website.

2. SEO specialists: Being a person who is centered on marketing online, this tool will not only help you to monitor your website traffic, but also optimize the rankings, and make advised decisions.

3. Site administrators: Healthy operation of your site is important for you as a site admin. Search Console enables you to easily monitor and in few situations resolving server errors, security issues and site load issues.

4. Web developers: For the developers who are making the original markup and/or code for the website, Search Console helps you to monitor and resolve the common issues.

Are you searching for a powerful search engine, other than Google? Have you searched for them on the internet? If they are there, they are for you.

The Search Engine Industry is continuously growing. New and more advanced and alternative Search Engines are appearing on the internet every month. You can find whatever you want to find, with these search engines on the internet.

What is a Search Engine?

A search engine on internet is basically a software program. This program enables the users to search for information on the internet. Till now, the biggest search engines were Google, Yahoo and Bing. They ruled the search engine industry.

But now, there are many advanced and alternative search engines available for the users. These search engines are unique because of their diversified search features and socially conscious outlook. These alternative search engines help you to identify the next topic for your blog, to discover communities of industries and have company information on line and many more such activities.

General Internet Search Engines

There are some standard search engines, as search related software, apart from the top three search engines. These are search engines best suited for the purpose-

1. DuckDuckGo :- If you are concerned about online privacy, it is the search engine for you. It is the search engine that does not track or personalize your searches and the search results. It also offers visual guide on Google tracking. It filters bubbling.

2. GoodSearch:- GoodSearch is the search engine for you to track the web and raise funds for charity of your choice. You need to open an account first and pick a charity of your choice. Then you can start searching. This engine will donate $0.01, each time you create a valid search enquiry.

3. SearchEncrypt :- It is an alternative search engine for DuckDuckGo. They are based on user’s privacy. It has general search function, as well as image and video search.

4. Dogpile :- It is a search aggregator. They pull results from three most popular search engines. It helps to maximize the efficiency of your search.

5. Ecosia :- Ecosia is the search engines that take care of Ecology, while you make your searches with Ecosia. It uses the surplus income to conservationists’ organizations. These organizations plant trees. Ecosia uses Bing and it has its own search algorithms.

6. WolframAlpha :- They are known as a computational knowledge engine. It is the best search engine if you are searching for metrics and data. They compute answers and can provide extensive analysis. It also provides detailed reports of information.

7. Blekko :- This search engine provides spam free results. They provide differentiated editorial information, when you search. This search engine looks for quality and does not look for quantity. They prefer source based authority over linked based authority and remove those websites, which targets monetization over information. It uses human curating, through the use of user tags.

8. Gibiru :- It is a non tracking search engine. It provides absolute users privacy. No records are stored in the company servers. They provide proxy IP service with anonymous search engine requests and cookie crumbling. This proxy IP is refreshed in every few minutes to provide optimum anonymity.

9. Gigablast :- They are open source search engine. The accuracy is questionable. It search engine with a retro look. It is similar to the now defunct Google Instant.

10. KidRex :- KidRex is a general search engine. It filters out unsuitable contents for kids.

11. AOL :- It is a general search engine. It has clean and minimalistic interface. It helps you to discover news, images, contents and documents, you are looking for.

12. Social Media Search Engines:- These search engines are for social network specific advanced search. It helps finding what on the top social networks.

13. Facebook Search :- Facebook advance search helps you to see a particular search across various areas of Facebook. While you click on “See more results” link, while you type your query, you can see all the results within people, places, pages, groups etc.

14. Linkedin People Search:- This search engine helps you to find the right contacts for your first sales call very easily. You can search for people here. You can also sort out the results based on industries and seniority levels.

15. Linkedin Job Search :- It provides advanced job search for the job seekers. It uses all the relevant information and experience level, with industry. The primary members can also search for salary offered.

16. Linkedin Content Search :- It has an extensive database of contents, generated by the users. This database expands every day. Linkedin offers content search for navigation. It helps the users to search for latest posts.

17. Linkedin Answer Search :- It is a great way to gain exposures and build authority in your industry. It helps to find the perfect question to answer.

18. Twitter Search :- You can find results easily on Twitter with Twitter’s advanced search. It is great for businesses, looking for local audiences.

19. Social Search:- Social search helps to conduct a search in each social media channel separately. You can have comprehensive search results by combining the results from multiple social networks.

20. Social Mention :- Social Mention searches for contents, generated by users. These include blogs, comments, events, bookmarks, videos and news. It gathers the data from search query. It provides a single stream of information.

21. Keyhole :- It helps you to look for hashtags, keywords, URLs and @mentions.

22. Bing Social :- You can use Bing to search for information on Twitter and Facebook. It displays all the related contents.

23. Buzzsumo :- It helps to find out which articles were shared most on the web in a particular search.

24. Who’s Talking :- It is a social media search tool that shows all the conversations that happens across 60 social media sites. You can also filter your search results here.

25. Social Searcher :- It is similar to Social Mention. It provides trending links and mentions, by searching numerous social networks.

26. Anoox :- It allows you know about conversations taking place on multiple social media sites.

27. Websta :- It is a search engine for only Instagram. It searches tags, boards and user accounts.

28. Social Seeking :- It searches for generated news, videos and images on social media network.

29. Forum Search Engines :- It is a great search engine for blogs and their visibility in community.

30. Boardreader :- It crawls all the forums to find out what you are looking for and shows all the relevant results. It sorts the contents by languages and dates.

31. Blog search Engines :- It helps in finding industry related blogs.

32. Regator :- It is a blog search engine that helps you in browsing for blogs by type and search, in the blogs and topics that interest you.

33. BlogSearch :- It helps you to search more than 40,000 blogs online for specific topics and blogs in various categories.

34. Twingly :- It keeps track from all the blogs, news and forums.

35. Search Engines for Documents, Attachments, Presentations and eBooks :- These can also be termed as sort of listing search engines.

36. Google Advance Search :- It allows you to search for specific type of documents, especially PDFs.

37. Scribd :- It is the largest social reading and publishing network. It allows you to find out the original written content across the websites.

38. SlideShare :- SlideShare is the largest community for sharing presentations.

39. Search Engines for Images :- These are repositories for images and photos. It returns all the images on the web, upon placed a query.

40. Flickr :- Its search is restricted to its network only. It is a search engine for images, photos, illustrations, and screenshots. It is also a social media channel.

41. Pinterest :- Pinterest is the ultimate platform for images. It allows you to search for anything that is visual.

42. Bing :- Bing provides image search with the top trending images. It then gives images those can be filtered by size, layout or other specifications. It also displays tabs.

43. TinEye :- It helps search for images that appears elsewhere online. TinEye is an individual Search Engine for photographers and creators. They can check as to how and where their images are being used online.

44. PicSearch :- It is similar to Google Images Advanced search. It can find all the pictures on the web. You can sort them out as per your requirements.

45. Google advanced Image Search :- It allows you to be more specific about the images, you are looking for. You can also search within images labeled for reuse commercially, with or without modifications.

46. Creative Media Search Engines :- Creative Media Search Engines help you finding media created by others on your websites. These are search engines for videos or video search engines.

48. Creative Commons :- It helps you to find images that you can reuse for commercial purpose and also modify them. It allows you to look through multiple sources to find your image.

 49. Wikimedia :- Wikimedia common maintains over 12 million files. It is a database of freely usable images, videos and sound bites.

50. BlinkX :- This search engine provides you videos that are not on You Tube. It searches many resources of video sites, including Hulu and You Tube.

51. Clipblast :- This search engine crawls all media publishing platforms and news for resources for selected topics and videos.

52. Website Statistics Search Engines :- It helps analyzing your website data.

53. CrunchBase :- It searches all information related to one brand or a company.

54. SimilarWeb :- SimilarWeb helps you to search for websites or app profiles, based on specific domains or app names.

55. Quantcast :- This search engine displays website statistics, including traffic, general interests and demography.

56. BuiltWith :- BuiltWith is the search engine that helps you to spy on your competitors. It tells about the technology used on that site, the CMS system, the widgets and the codes.

57. Google Advance Search Engines :- It is the best search engine that helps you to dig deeper to search and utilize all features.

58. Google Advance Search :- It is a mighty search engine that allows you to be specific about your search criteria and helps you to find exactly what you are looking for.

59. Google Scholar :- It is a repository of books, theses, articles, educational materials, presentations and everything that is associated with academia.

60. Google Advanced Book Search :- This search engine crawls on books online to search and find queries on books and their pages. It will indicate a PDF download if the book is for free downloading.

61. Regional Search Engines :- These dominate the regional markets.

62. Baidu :- It is the largest search engine in China market.

63. Naver :- It is a popular South Korean Search Engine.

64. Goo :- It originated in Japan.

65. Yandex :- Yandex is the largest Russian Search Engine.

66. Virgilio :- It is a search engine from Italy.

67. Walla :- It is a search engine from Israel.

68. Din :- This search Engine is from Bulgaria-

69. Search :- This search engine was born in Switzerland.

70. Das Oertliche :- It is a German search engine.

All these search engines have English language search capabilities as well.

Now you can find out what is the best search engine for you. Do you have further queries about alternative search engines? Comment below for further information. 

The best web marketing tool is in the market, and we are going to tell you some of its benefits today. SEOZoom is a digital marketing suite, which was designed to manage every aspect of your website. It is an all-inclusive SEO Suite used for the management of online promotion and search marketing of web portals through search engines. It was developed to help the website owners, digital marketing experts, analysts, and project managers by introducing some moneymaking ways. As we said it already, we are now presenting some of the finest ways by which this SEO tool can help you.

SEOZoom helps in introducing a good content marketing strategy

SEOZoom is a comprehensive digital marketing suite which is featured with many editorial tools that are useful for Editorial assistants, SEO Sheffield professionals, content marketers, and These tools can help them in suggesting keywords for their articles, finding synonyms, finding domains, finding keyword relevance analysis, spinning work. In addition to all these things, the digital marketing suite helps its users in populating a list of related keywords, adding secondary keywords, and keywords sharing the same search intent.

SEOZoom helps in measuring your Google crawl budget

What exactly you are spending as your Google crawl budget? No problem if you don’t. The best web marketing tool is here to help you in finding out the exact amount you are spending your Google crawl budget. Add the undertaking SEO project with this tool and ask SEOZoom. It will tell you what content is performing well, which pages are without keywords, and which pages do not have any page views even if they have keywords. In a single, you will identify the pages that are wasting your crawl budget. Moreover, the magical suite will let you know the easy improvements can be made to your pages. This way it will save your money.

SEOZoom helps in monitoring your website’s overall performance

Knowing the overall performance is also essential for you if you are intended to grow your online presence. SEO Spider, a tool added with SEOZoom, can help you in this regard. It keeps a close watch on your site’s technical performance, and helps you in quick identification of any issue that come up. SEOZoom is also useful for you in checking the pages that are indexed detect technical issues, find broken links, etc.

SEOZoom helps in observing your blogging, guest blogging activities

Blogs play an important role in the selling process. There is a group of people that buys a product or service after reading the blogs published on that website or linked websites. As per a 2014 survey made on consumers in the United Kingdom, more than 80% of the consumers buy a product or service on how these products are described in the blogs. More than 45% make their initial product investigation by reading the blogs.

SEOZoom helps in getting strategic recommendations for the contents

Getting strategic recommendations for your own content is beneficial. SEOZoom does that by analyzing the top-performing content available on the web. It will involve a modified TF-IDF algorithm and average keyword density in finding the most appearing words on the top-performing websites. However, the keyword density is not considered as a ranking factor.

SEOZoom helps in using a time machine

SEOZoom is not less than magic when it comes to introducing innovations in digital marketing techniques. It is featured with a time machine which is ideal in evaluating the changes to the search engine results page over time. The time machine will help you in comparing current pages to their old versions, no matter it is your own site or competitor’s site.

SEOZoom helps in introducing new interests

Using new interests in old campaigns and discovering additional interests are other great ways in growing your business – SEOZoom features the interest finder facility. To get its benefit, you are suggested to type a keyword and discover the high-volume long-tail keywords. It is called keyword research which helps in building out your keyword strategy. Identifying additional interests will help you to target in your PPC campaigns or characteristics in your customer base.

It’s amazing! Are you not using it yet?

There is a big difference in price and quality between oscillating multi-tools used by professional handymen and those purchased by casual DIY enthusiasts. While the professional tools have features like easy accessory change systems and multiple speed levels, the home handyman’s tool is usually less robust. But it can be perfect for home repair needs. Low-cost multi-tools are usually corded while battery-powered, chargeable ones are more expensive. For the DIY enthusiast looking to get a multi-tool, here are some of the best budget multi-tools.

VonHaus 280W Oscillating Multi-tool

This tool’s accessory box has a wide variety of multi-tool blades for grinding, sanding, and cutting. Plus, its long 180 cm cord gives you ample flexibility to move around the work area. The standard two-year guarantee gives first-time buyers the confidence to try it without the fear of losing money.

RK5121 Rockwell Sonicrafter

Regarded as a four-star product by most DIYers, this tool has 3.2-degree oscillation for easy cuts. It also has precise control necessary for home carpentry projects. The product comes with 31 pieces, so you will have enough accessories to complete your projects. Its 3.0 Amp motors offer power while its universal fit system makes it easy to use blades from other manufacturers. This means you can purchase branded replacement multi-tool blades for your Rockwell Sonicrafter oscillating tool.

Genesis GMT Multi-purpose Oscillating Tool

This tool has a steady-grip handle that provides user comfort and precision. With a speed of 21,000 oscillations per second, it is great for small tasks like cutting and scraping during home repair projects. Its die-cast aluminum housing improves heat dissipation, so you can work for longer hours without it overheating.

Dremel 230V 13oW Corded Multi-tool 3000

With a speed of 33,000 RPM, this multi-tool is the most powerful in our list. It is also the toughest and strongest. The soft-grip handle and variable speed control make it ideal for cutting, grinding, drilling, and even engraving. Plus, its innovative EZ Twist Nose Cap eliminates the need for a wrench while changing accessories.

Bauker 300W Multi-cutter 240V

This frill-free 300W corded multi-tool has many recommendations from happy customers. With features like its simple accessory change system, slide on-off switch, and LED work light, this tool is popular among affordable multi-tools.

Erbauer EMT300-QC

This 300W tool comes with multiple sanders and blades, so this tool is ideal for budget-conscious buyers. It also allows for easy swaps in attachments, making it a multi-tool loved by many.

Electric Oscillating Trimme 11000Rpm 50Hz – 23% Discount / Price

While the Chrome web store might boast of 188,620 extensions with roughly 1.23 billion installs till date, this is only one side of the story. The major chunk of these installs is done by a pretty small count of users and only 13 extensions out of all have more than 10 million installs.

All these details surfaced when a scan was run through Chrome Web Store by Extension Monitor. The most surprising fact that came to fore as a result of this exercise is that whooping 87% of the total Chrome extensions have got even less than 1000 installs.

Dividing it further, 50% of all the extensions have fewer than 16 installs. Apart from this, 25,540 extensions, which accounts for roughly 13 per cent of the total, have barely got one user each. And, 19,379 extensions have not even managed to open an account yet, which means a little more than 10% of the Chrome extensions are still sitting at zero installs.

Now, let us shift our focus towards those extensions, which have managed to breach the 10 million mark of installations. Their count stands at 13 at the moment and the list includes Tampermonkey,Google Translate, Avast Online Security, Pinterest Save Button, Adblock Plus, Adobe Acrobat, Grammarly for Chrome, Adblock, uBlock Origin, Skype, Avast SafePrice, Honey and Cisco Webex.

Apart from this, we have come up with a top ten list of extensions, which have managed a little less than ten million installs. These include the extensions based on communications, ad blockers, shopping, coupons, password managers and security. Here’s the extensive list with statistics.

As you could foretell, paid extensions account for just 8.9 percent, which is about 16,718 of the total count- they managed only 2.6 percent installs. Besides, 5,885 extensions out of this 16,718, have no installs at all. Internet Explorer tab is the most popular amongst all till date and has managed got 4.1 million installs till date. The next closest in the paid versions is LucidChrart Diagrams, which has recorded for 615,789 installs as on date.

Every business owner has to make certain decisions to maintain their business growth. These decisions must be based on data and facts, and not just theories and speculations. Today, there are various tools available on the internet, which allow a person to view numerous raw facts and make their decision depending upon it.

What is SEMrush?

SEMrush is a search engine marketing tool that allows you to gather all necessary information about your domain and your competitor’s as well. SEMrush can provide you a bunch of valuable information regarding backlinks, website traffic, social media, SEO, keywords, ad campaigns and much more. This will allow you to know the performance of your website as well as competitor website, which can further allow you to make the best decisions.

SEMrush allows e-commerce website owners and entrepreneurs to understand how their competitors have crafted their marketing opportunities. This makes way for the individual to implement the same marketing opportunities for their business. By using the tool, you can save yourself from committing mistakes and can learn directly from a competitor’s success and benefit from it.

Why SEMrush?

SEMrush employs a plethora of power tools to help business owners in order to improve their marketing efforts. This includes PPC, SEO, SERP, social media, backlinks, content marketing, keyword research and implementation. All of this can allow you to truly understand the analytics and data behind your site, and compare it to your competitors. This way, you can improve your website by finding lacking parts and work on opportunities.

Who should use it?

SEMrush is not the ideal platform for a new entrepreneur just starting up his or her business, it is for business owners that want to grow their current business reach, get more results and boost their overall traffic.

SEMrush present themselves with a comprehensive SEO tool kits, with a plethora of features. In a nutshell, it can help you find out your competitors and the top competitors in your own niche. Point out the most valuable keywords your competitors rank for. Learn from where your competitors get their backlinks. Track the keywords and monitor their ranking position, and inform exactly what keyword you can use for your pages, blogs posts and products.

SEMrush can be the ideal marketing tool for business owner that want to uplift their business to new heights and wish to take their research capabilities to the next level. Not only will you be able to track data better, you will be able to make reports, analyse and implement suggestions that can provide a great boost to your business.

It is essentially for people who are ready to do the research work for the betterment of their business and want to take quick action to improve their website.

Important of Link Building

Search engine optimization can be rather tricky, especially with all its complex intertwined moving parts. In order to grab the top ranking, you have to rigorously perform steps both off-site and on-site.

Link building is one of the major aspects of SEO, which truly allows you to maintain your ‘authority’ in eyes of the search engines. A good link building profile is often praised and preferred by search engines, and can allow you to rise to the top of SERPs for your targeted keywords.

Linking building is a slow and ongoing process. The top websites have thousands and even millions of backlinks. Tracking the links which are pointing towards your domain is extremely important. While good quality incoming links are essential, bad quality incoming links can often damage your website reputation and can potentially lead to your site being termed as a spammy website.

By tracking all incoming links, you can differentiate between the good quality links from the bad quality links. You can then either contact the website owner to remove those links or disown them through Google’s own disowning tool. This will allow you to save yourself from having a damaged link profile and potentially getting penalized.

A Major Overhaul in the Backlinks Analytics Tool

Recently, SEMrush has done a major improvement in by updating the quality of their backlink data. Backlinks Analytics is one of the many tools offered by SEMrush that allows the user to put in a URL and scan all its backlinks and related information. The data gathered is from a huge backlink database. And as mentioned by SEMrush, they have done a complete overhaul of their data-gathering process and made way for major improvements in this database.

As claimed by the company itself, a number of things from crawlers to storage has significantly improved. Short information on these are as below:

Crawler: In order to remove all boundaries and drawbacks present due to the existing architecture, SEMrush has actually rewritten their crawler from scratch. This has present an entirely new approach for the data gathering process, paving path for even more data!

Crawling queue: The crawling queue has also improved. With the new crawler in place and gathering more data than ever, the current crawling queue was not appropriate to handle this amount of data. The first methodology, which was to increase the hardware capability was not sufficient anymore. Due to this, a more efficient crawling queue was created.

Seeding: SEMrush has provided the crawler with a great initial seeding by queuing up all the top 100 URLs for 450 million keywords from Google results. This ensures that the database created is relevant from ground up.

Storage: The storage capability has also increased to accommodate the increase amount of data. In fact, the company claims that they have quadruple their previous server size.

What all of this essentially means is SEMrush has improved their weakest feature and completely overhauled its capabilities. With the new and bigger database, it has become more relevant and can provide more accurate information in terms of backlinks. Moreover, as mentioned by SEMrush, people have already witnessed results to be more accurate, with even more quality backlinks being tracked by the tool.

SEMrush provides their complete SEO set of tools starting at $99 a month, with a 7-day money back guarantee.