Social Media

As a rule, it is very difficult to promote your Instagram profile at the initial stage. Many users start to maintain a profile and quickly abandon this idea, because it takes a long time, but they do not receive any income. However, don’t give up right away, because you can always find a way to quickly become popular.

In addition, this topic is important for those who plan to sell their product or service online. If a person does not have a large personal account with a large number of active readers, then it is almost impossible for him to promote his product in a short time. In this case, production will not be profitable for a long time. In this article, you will find out how you can get promoted on Instagram quickly and cheaply.

As a rule, it is very difficult to promote your Instagram profile at the initial stage. Many users start to maintain a profile and quickly abandon this idea, because it takes a long time, but they do not receive any income. However, don’t give up right away, because you can always find a way to quickly become popular.

What if my account is unpopular?

If you want to quickly promote your account and start making money on advertising, then you can buy Instagram followers and forget about the problems. You can often hear negative comments about this method of gaining an audience. Many people say this is not fair or may not work. This is possible if you use fake accounts. If you buy profiles of real people, then everything will be fair and efficient.

You don’t have to do this all the time. You can use this service once and decide if you need it anymore. Perhaps from the very first use you will get the required audience coverage and get to the top. In this case, you can further promote on social networks without the help of third-party services.

Why is this the right decision?

There is a lot of evidence to answer this question. Here is some of them:

• You can buy Instagram followers cheap and not spend a lot of money to promote your account. If you buy ads from popular people, it will cost a lot more. Also, people don’t always respond to ads.
• It takes very little time because in just a few hours you get the audience coverage you need.
• Real people will subscribe to your profile who will like and comment on your posts constantly.
• If you own an online store, then you can get a large number of customers and become a big businessman in a matter of days. It is very difficult to market your product on social media, but this method will help you increase production and sales in a short period of time.

If you still do not believe in the effectiveness of this method, then think about the fact that more than 70% of users use this service several times after the first order. This allows them to keep their subscriber list up to date and grow their audience constantly.

Can I get this service for free?

Often on different websites you can see information that you can get subscribers for free. We strongly discourage you from using the services of such organizations, because, as a rule, they are trying to obtain your personal data or hack your account. Be careful not to trust people who promise to help you for free. Most often, this is done by scammers.

Now you know how to promote your profile quickly and cheaply. Read our articles to be the first to know various important information.

Instagram engagement is among the most important things for social media marketers. Instagram is an active platform which is used by over 800 million users and known to be one of the known social media platforms of today’s time. Now that everybody knows social media marketing has become a necessity for brand survival, this is the reason why there has been an urge to know about Instagram engagement. Instagram is wonderful and visually appealing for content curation to encourage dialogue and engagement. As per your target market and the nature of business, you can opt to include Instagram in your Social Media Marketing strategy. Most of the small business owners like hair salons, fashion boutiques, and restaurants have gained the success from Instagram. Because of the popularity of the Instagram that it has become necessary to identify if a business person is segmenting the targeted audience with general marketing.

What is engagement? It generally means the degree of your customer involvement with content. Engagement is the level of their interest and interaction with posts and this indicates in how they engage with your stories, posts and comments. Being an Instagram user, you might be posting a great content, but if nobody sees what you won’t have results. So, it is important to focus on engagement metrics:

• Likes
• Comments
• Views
• Interactions
• Clicks

Instagram Engagement Rate

Engagement rates on any of the social media platforms are taken as a parameter of your followers’ loyalty towards you or your business. In simple words, we can put Instagram engagement as a sum of the likes and comments that you receive per post and it is divided by the number of followers that you have. Engagement rates are among the perfect things to monitor because it shows how often your following interacts with your content. Always remember that it is not about the size of the audience, but it is all about the range of their participation with your brand’s post.

Below mentioned are some of the key parameters which one must be looking for tracking the engagements rates on Instagram:

1. Number of Followers: Of course on a social media platform, what matters a lot is the number of followers that a brand has. The size of the audience or even those of your competitors are important. However, apart from just keeping a track of number of your followers a business would want to examine how quickly they are increasing new followers instead.
2. Likes: Likes are among the important parameters which contribute to the engagement rates. Likes are the primary level to see whether the content is well-received or not. Basically likes are the direct indicator of the popularity your profile among the target audience.
3. Commenting of posts: Another parameter that comes in this is the Comments. It is another thing that anyone would look into to track the increase in Instagram engagement. To measure your engagement rate, just analyze the comments and it will give you a better understanding. You know liking of a post is needs, but comments take that post to another level and it is the better sign of involvement. Yes, the quality of the comments is important, which you should always keep in mind.
4. Sharing and Reposting: Another thing which shows the better engagement by the audience is share and repost of the content which you have posted on the Instagram. If any of the user has shares your content, it is understood that your purpose of the post is fulfilled.

Now you must be thinking of increasing the Instagram Engagement for your profile, nut how? Well, you are absolutely in the right place. Below mentioned are some of the techniques to increase engagement on your Instagram profile:

1. Use all of the Instagram’s features

As we have discussed above too, Instagram’s algorithm prioritizes the accounts which use all the tools. Well, that makes sense too. Instagram is also a platform which wants to encourage more diverse and interesting content. So, any company that wouldn’t want use the developed technology, there is no use in blabbering about no increase in their Instagram engagement.

Use of Instagram’s Features:

• Sign up for business on Instagram: First and foremost thing that you should do is to have a “business” account. A business account on Instagram gives an extra analytics, more professional aesthetic, and access to ads. Moreover, you can also include links in stories, and a “contact” button on your profile. If your only goal is to drive traffic to your site or products, creating a business account is surely a major win.

• Use different content formats: When started, Instagram was a very simple place, where people could share photos. Now, it has evolved considerably and business or people can now have carousel posts, stories, videos, ads, and highlights. So, this tells us that it doesn’t make any sense to churn out the same content, day after day. For engagement, you need to post new posts, videos and stories daily.

2. Post visual content regularly

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Posting frequency

Most brands post an average of 1.5 times per day.
That’s 1-2 posts per weekday.
Only a few brands post 10 or more times per day.

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Do you know why is Instagram so popular, that’s because it has a lot of visual content? There is no surprise in the fact that people are becoming visually-oriented and we cannot deny the fact that most of the information which is transferred to our brain easily is definitely visual. Instagram is designed in a way that it is running on the same thing. And, the developers knew that images gain more consideration and cause emotions. This is the reason why people are spending uncountable time of hours scrolling their Instagram posts and feeds. Posting on the Instagram regularly can bring the engagement which you need. And, the best way to keep engaged your followers is to post visual content regularly. However, over posting is strictly no no as your followers may think that you’re spamming them. Also, remember not to miss publishing as they may forget about you. Post daily at the right time and you are more likely to be noticed by your followers.

3. Utilize hashtags

Social media has evolved and one symbol has changed the way we look at the things. Today the symbol of Hash (#) which you can find at the bottom right-hand side of your keypad of telephone is more usually known to as a hashtag. If you want to engage your customers, it is very important for you to include the symbol of hashtag into your Instagram strategy. According to a research, top brands’ most of posts use a hashtag symbol and it is understood that if the top brands are using them, you also need to use it as well. And, do you know the posts which include only one hashtag can receive up to 12.6% greater engagement than posts that are posted without incorporating the hashtags. Hashtags plays a major to broaden the charm to the huge audience. Moreover, the hashtags which are too long and not relatable will not stand. So, you need to make sure to use the ones which are extremely unique. Find some middle ground and use them as engagement rates reach their peak when a post has at least 9 hashtags, relatable of course.

4. Post Instagram Stories regularly

If you are a regular Instagram user, you may surely know that Instagram Stories only last for 24 hours. And, if this medium is used properly, there is a chance that you can get much more advantage out of the Stories that you post. Every time a new Story is added on Instagram, the profile image highlights red circle around it and it is shown to your follower that there is new thing posted by you. Instagram stories can be posted every day and it can also keep the post fresh the audiences with a regular reminder of new posted story now and then. Stories are a perfect way to engage your audience and it encourages them to check if you have posted anything new. Also, as we discussed the importance of hashtags in above point, remember to use just like you would do in any regular Instagram feed that you post.

5. Start Conversations with Instagram Story Stickers

It’s now the time to re-frame about how you think about Instagram engagement. Engagement on Instagram is not just about likes and comments, it also comprises the engagement from the Instagram stories. Stories are an amazing way to interact with people who are following the brand hashtag and giving IGTV views. Instagram Stories are growing with each day with over 400 million people posting or watching stories every day. This is the reason why Instagram has been innovating new ways for brands to engage with their followers. Instagram stickers Stories are among the best ways to inspire the followers to share and chat and speak their opinions and experiences.

Question Sticker is one of the ways by which you can increase Instagram posts. Nothing can beat more than a good Ask Me Anything post on Instagram Stories. You may be seeing most of the Instagram influencers using the Instagram Stories question sticker to help their followers get to know them more so, why no you also do the same for your business. The question sticker gives a great opportunity to the user to get to know your brand better and let them get knowledge about the products that you offer. On the other hand, stories create a great place to ask the followers few questions related to the brand. It creates conversation, engagement, and customer feedback all wrapped up in one great post!

Conclusion 

So, if you wish to take your business or a brand to the next level, it is important to remain updated with the hanging market dynamics on social media platforms. Instagram is one of the amazing social media platforms, which encourages the engagement and how you can do that has already been mentioned in the article.

Which are the ways by which you increase the engagement with audience? Share with us.

Social media video marketing is very important in making a successful and a long term strategy for content marketing. Video contents are the premium factor to drive internet today. Maximum number of brands is using video contents to reach to their targeted audience. It helps in building a relation with their customers effectively and fast.

Video contents are regularly and steadily rising in social media platforms. This makes video contents more important for the content marketers. The number of video shares and views has increased globally across many social platforms, over past few years.

Social media platforms such as Facebook, Instagram, Twitter and You Tube users are now consuming more video contents than before. The demand for video contents is on the increase, even at this initial stage of video content marketing.

Importance of rising social media video contents for all businesses

It is mandatory for you now to take social media video contents seriously, if you are in business, irrespective of the size and niche of your business. You are losing a big chunk of money if you are not leveraging social media video marketing for the growth of your business.

Video contents are now integral parts of the online social networking lifestyle of all users of leading social media platforms, such as Facebook and Instagram. The current growth in social media video contents is because of most of the businesses now experimenting with branded video contents for their business growth. These statistics act as an eye opener-

• 93% of the videos are initially accessed on Twitter by the users from their mobile devices.
• The views for branded video contents have doubled on You Tube during past three years.
• There is a huge 258% growth in views of branded videos on Facebook, within just two years time.
• A video tweet has six times higher chance of being retweeted, compared to a photo tweet.
• A live video on Facebook receives 10% more comments than the regular videos.

Video contents on social media platforms can connect successfully both to the Generation Y and the Millennial. The young and ever growing audience emotionally connects with the brands by social media video contents. They turn into buyers more easily because of this reason only.

Video contents are being used for marketing by more than 60% of the business organizations. They use it for promoting their products, growing their brand awareness, driving more traffic to their business websites, generating leads and close sales.

It is easy for people to remember your video contents. They engage easily with the videos. It is important for you to create an attention grabbing video content for your target audience. Only the best video contents will fetch you results in boosting your business, by outdoing your competitors.

Your well created social media video contents act like a funnel. It helps you to catch more business by:

• Immediately catching the attention of your target audience.
• Connecting with them by using valuable video contents.
• Pitching them a lucrative relevant offer at the end.
• Converting them into a lead and close sales.

How to do Social Media Video Marketing?

You can start by uploading Native Video Contents

You can use Facebook to share your videos and engage with your target audience. It is better for you to upload and share native videos on Facebook, instead of sharing links from You Tube. The native videos perform ten times better than You Tube Video links.

It has been found in a study that Facebook native videos received 478% more shares and 110% more interactions from its users.

Facebook priorities are the uploaded native videos to its platform, over the external video links from other sites, such as You Tube.

Native videos perform better because:

• Native videos play automatically while scrolling down, by its users. You Tube videos are to be manually played.
• Native videos can play inside environment of Facebook, while you need to play You Tube videos on external pages and leave Facebook to watch the video.

It is an experience a Facebook user cherishes and makes the native videos valuable for both Facebook and its users.

Better share short and value oriented videos

The short and useful video contents on social media platforms attract more engagements for you. It helps to attract more attention to your brand. It helps in spreading your brand awareness more with improving your organic reach.

This short form of video contents is now being used widely by business houses. 60 seconds videos on Instagram to 2 minutes videos on Facebook are more popular because they are effective.

According to a research, the best time span for social media video are

• 26 seconds for Instagram.
• 45 seconds for Twitter.
• One minute for Facebook.
• Two minutes for You Tube.

These short videos are popular because they are Bite Sized or easy to Snack. The users do not have to spend much time in watching these videos and these videos effectively convey their message in a very short period of time.

The social media contents become successful only by focusing on delivering instant gratification of the user’s demands. These demands are:

• They do not want to spend much time on videos.
• They want to be updated with all the happenings around them.
• They want to be informed on trending topics that interest them.
• They need instant entertainment before moving on.

Short videos are boons for busy people in need of useful information. They watch it on the move, on their mobile devices. More than 80% of the social media contents consumed on mobile devices only.

The most popular short video watched are those created on “How to” processes or on working of your products, to make the users understand your offered solutions to their problems.

The successful strategy of creating an effective short video content is

• It should keep the viewer engaged and make them coming back for more.
• It must build a strong relationship with the existing followers.
• It should increase the number of social shares and add more followers to their social networking accounts.

Short videos have proved to be more productive in promoting your business.

You should make the First 10 seconds count

The human attention span has reduced to 8 seconds to 12 seconds, way back in the year 2000.

If you fail to grab the attention of your viewer within the first 10 seconds, your video content proves to be useless.

You have to create a video content that keeps your audience glued to your video till the end. The audience drifts away within the first 30 seconds or so. Your video should be able to make your viewers hold to your video till the end. You may show something very interesting in the beginning of the video or deliver immense value at the starting point of the video; your audience must remain in their tracks and remain interested till the end.

Any failure in keeping your viewers engaged with your video will result in losing more than 33% of your viewers right away. Do add subtitles to your videos because most of the videos are auto played and are viewed mute in public. Make sure the subtitles are readable for your users. 

You have to tell your viewers a story

People do not like aggressive approaches to sales. You have to tell them a story to keep them engaged. Storytelling has become an effective approach to generate sales. Videos tell better stories.

Storytelling adds value to your video contents and helps you connect with your audience. Your created video should be able to create psychological mood swings in your viewers, to bring out their emotions and make them take actions.

How you can implement storytelling through social media video

• Create right characters to build a bond between with the viewer.
• Create an angle that grabs the attention of the viewer.
• Help viewers understand what you want to convey with the story.

A value added video content on social media helps you to create a strong brand that is loved by your audience, by delivering them a proper message. Your brand must be showcased in a positive manner.

You need to add a call to action

Social media video contents should not only be worth viewing but also be worth sharing. You must have a strong and clear Call to Action embedded in your efforts of social media marketing. You have to encourage your audience to act for closing sales for you.

You should do this to gather more leads and convert them to sales:

• Create social media video contents that should lead people towards giving your contact information.
• Have a Call to Action given to them that explains clearly the benefits of their giving you the E mail addresses or phone numbers.

You can easily give a Call to Action to your viewers in your video contents created on Facebook. Facebook know its importance and supports your business, when you give your audience a Call to Action.

The process of adding a CTA on Facebook has been further simplified. The moment you add your video on Facebook, you receive an option to add a Call to Action.

Facebook gives you Call to Action options, such as:

• Sign Up now.
• Book Now.
• Learn More.
• Shop Now.

You can also add Watch more Call to action if you so want.

You need to leverage your current assets

You can use your assets to be converted to interesting social media video contents or you can hire a professional social media marketing agency.

You can start by-

Getting ideas from your FAQ page

Customer’s queries prove to be a great starting point. You can create a social media content on any question put by your customers.

-The video content created on your customer’s question will easily attract attention of the right users.

-You respond to your customer’s problems and tell them that you are responding to their problems. It makes your video contents worthy.

-You make things easy for your audience by building a social content around the question they have asked on your product.

Using the footage from behind the scenes

The consumers have huge choice because of the growing internet. The customers have become choosy in their approach.

Social media contents give you the opportunity to showcase your personality and create a strong connection with your target audience. It shows the human side of your brand. It helps you in winning their trust. You can show people what your brand stands for.

You also create a level of transparency with building personal connection with your target audience. They know more about you and trust you more.

You can stream events through Facebook live

You can stream live events to your Facebook followers and engage with them.

You have to maximize your marketing efforts in all the three stages of events.

Pre Event Stage

You have to Proactive in promoting your event to your target audience. Your audience becomes mentally prepared to connect with your event and is online to see it when it is really happening. You can do this by giving teasers at the Pre Event Stage. You can give account down process also to your viewers. You can conduct a mock broadcast for your audience.

Real Time Broadcast

Your audience must derive full value from the event you are conducting. Give a clear description for your live video with all the relevant details. Your live broadcast should be as value packed as possible.

Add a strong Call to Action at the end of the broad cast to your audience. They should follow the pages on Facebook. They can sign up for your E mail list.

Post Event

You now promote the contents of your live video for those followers who were not with you at the time of live broadcast. You can give them access to a recorded version of your event.

You must in any condition, incorporate social media videos into your digital marketing campaigns, to improve your business performance.

Do you have any additional information or any question related to this article? Share with us.

Making money on social media is a trend. Everybody wants to know how they can make money on social media, especially on Instagram. Honestly, we’re all on it in some way or the other. In the past few years, you might be seeing that Instagram’s has been changed for the good. Instagram’s endless feed of fabulous photos has become a glossy magazine, or our best friend’s taste, or a boutique shop, you could say. We all know that Instagram has over a billion monthly users and as per the facts 71% of them are under 35. Instagram is the platform of inspiration, aspiration, and now trend of making money.

Some of the ways to make money on Instagram are mentioned below:

• Be an affiliate marketer.
• Creating and selling a physical or digital product, or offering a paid service.
• Selling licenses for your photography or videos.
• Work as an influencer.

It is not new to us that Instagrammers are cashing in on the pictures that they snap and share every day. And, by seeing all this even you may think, “Maybe I can do that too”. Of course you can. Just like bloggers, YouTubers, or anyone on the internet, who can amaze the audience around can make money. Instagram is a platform to discover numerous streams of potential revenue. It’s just one must know how to do it. Well, it’s never too late, you can now cash in on its growing popularity.

Let’s begin!

First thing first: Attract followers! 

Followers are the key to anything on social media. This is the reason most of the brands expect a robust and trustworthy following for maintaining a working company. So, if you’re lacking in towards the followers, below mentioned are some of the ways by which you can increase your amount of followers.

• Fill the right information in bio: This comprises your contact details, like where are you from? And what do you do? You can add in a few keywords and even a couple of hashtags to become easily findable.

• Posting the content regularly: To grow numbers, you should be posting several images every day. But, be aware don’t post everything in a go. Just ensure to publish one quality photo every day.

• Quality content: This will lead you to the next point. The images that you post must be of the best quality with attractive effects.

• Relevant hashtags: If you are thinking you can go far with quality image, you are wrong. Without appropriate hashtags it is not possible.

• Engage with followers: You have to engage the followers and cannot expect all interaction to come directly to you. Take some time every single day to engage with your subscribers.

How to earn money with Instagram?

You can make money on Instagram depending on your audience, unique content, and the level of commitment that you have. Below mentioned are some of the tips:

1. Build a solid followership: Having a long list of followers on social media is a reason for successful marketing. It doesn’t matter if your followership was before your marketing efforts or after, one thing which is sure is that you need a significant amount of Instagram followers! The more you are “seen”, greater are your chances are of turning leads to sales. There are various ways by which you can rise your followers on Instagram. Socializing and asking people to follow you, liking photos in your niche, running contests are a few to name. Moreover, posting hashtags can make a lot of difference.

2. Find brands who are searching for influencers: If your audience is growing this means your content is becoming more attractive to brands. And, this is what the brands want and they might reach you. However, you must be selective in picking up the brand in order to stay true with your audience. Yes, finding brands can be a daunting task, but luckily there are several markets for influencers. Below mentioned are few: 

• Fohr Card: It is a membership-based network for influencers, which connects influencers with different brands who are looking to boost their marketing.

• Grapevine: Once you get over 5,000 followers, it is a perfect network to use. Grapevine allows to offer excellent sponsorship opportunities.

• Shoutcart: Another one which we are mentioning here is a marketplace that you can utilize to monetize the Instagram audience which you have. Brands can buy a shoutout and it is as buying an item from an online store.

4. Become an affiliate marketer: Nowadays, affiliate marketing is big business to make money online. Well, the surprise here is people don’t know that by doing this money they can make strategy to use over on Instagram. Affiliate Marketing comprises a task of signing up with a brand or company and then promoting their services or products for them. It is a common thing used by bloggers, who promote affiliate products by discussing them in articles. Also, you can use affiliate links in social media, particularly on Facebook and Instagram. It is perfectly ideal for Instagrammers who have a large audience to promote and sell products. Be known that there are thousands of affiliate marketing programs and you have to choose the right affiliate marketing programs for you. Find the affiliate programs that are in your niche. Make sure to opt for fashion affiliate programs if you audience is interested in fashion or Go for health and fitness affiliate programs if they are interested in this. Always remember do things that interests your audience. Make sure to choose affiliate programs which sell products which your audience can relate to. 

Conclusion 

You can see Instagram offers genuine opportunities to make money online. You can learn from successful Instagrammers. Then, combine what you’ve learned with your own strengths in photography, marketing, storytelling, and photo styling. Grow your audience as much possible.  Create contests, be active by posting and engage them with you. Become an Instagram influencer, or Instagram expert in the freelancing field, there are tons of possibilities for everyone.

Share us your strategy to become successful Instagrammer.

Well, this is not the end of this blog, I will be sharing some other strategies as well. Stay tuned.

[Image by mohamed Hassan from Pixabay]

The first 3 seconds of any advertisement determines the value of an ad, because only the first three seconds of the ad are vital for capturing the attention of the viewer. It is necessary to create such an effective advertisement on Facebook, since Facebook is one of the most popular social media platforms.

If you are interested to know how such an ad can be created on Facebook, this article is for you.

Why create an ad on Facebook?

Facebook is the social platform which has most number of active users and this number is rising every day. The annual growth rate in active user’s number is about 11% and has currently crossed the 2 billion mark.

The leading magazines claim Facebook to be the fastest way to make money. Facebook has also proved itself to be the top priority among the professional marketers, because it helps in increasing their exposure, traffic, leads and ultimately sales.

You have to be aware of the following, in case you want to achieve the desired results:-

You must be aware of your target audience

To create an effective ad on Facebook, you must know everything about your audience and then create ads that appeal directly to them. You must be aware of every details of your target audience, their gender, level of income etc. This way you will be getting better results with less expenditure.

The goals, challenges and interests of your audience should be clear to you. Facebook has a huge collection of data from number of years. You can target your audience by focusing on some of the interesting things, such as:-

• Age of Children.
• Renter Owner.
• Relationship Status.
• Job roles.
• Preferred Entertainment.
• Fitness interests.
• Anniversary, birthdays or such upcoming events.
• Hobbies etc.

You can begin by putting together some written profiles. You have to know how to align ads with their targets to make them real relevant. It helps to increase the Relevance Score.

Know about Relevance Score

Facebook is not interested in showing ads which do not interest the potential customers ultimately into bringing sales, because it makes Facebook lose revenue. Facebook is rewarding those businesses that show ads only to those people, who are likely to engage with that ad and result into business.

Facebook tracks the reaction of people who see your ad. Then they compare it with a competitor and data from some other industry. Facebook then gives your ad a Relevance Score from 1 to 10, 10 being on the top of relevancy.

Facebook then adds your score to your monetary bid. If anyone with a low relevance scores bids higher for the same space, Facebook will give you a discount.

If your Relevance Score is high, the cost of your ad will be low on Facebook. You need to capture the attention of your audience to have a high Relevance score. Your Return on Investment depends on your Relevance Score.

Steps to create a Facebook ad

You have to have a prefixed budget for your Facebook ads

You have to plan for ways to create an effective ad campaign on Facebook and you have to consider all expenses for it up front.

Having a clear budget before hand saves you from overspending in Facebook ad campaigns and you may not get any results from your ads. You must consider-

• The Costs per Click.
• The related research and planning.
• Creation of an ad.
• Management of your ad campaign.
• Ongoing analytics, testing and optimization.
• Landing pages of the ad on your website, because if your ad can direct people to your website, you will need a dedicated landing page for that ad, to make your buyer to continue his journey. You must have fast and mobile friendly landing pages to get results.

You must stick to your budget to create a Facebook ad that delivers on its promises.

You have to choose the right type of ad

Facebook offers you a number of varieties in ads. You must know what will work for you.

1 The Lead ads

Lead generation is important, in fact the most important objective of your ads. There must be Lead Generation Process to maximize your return on your marketing budget.

You should follow up with the people who have crossed the stage of “Getting to know you”, after you have their contact information. You are likely to convert them to your paying customers.

This is what the lead ads do for you. Facebook fills the form to the maximum, making the person to do the rest and submit.

You have to offer a reward uniquely valuable to your target audience, in exchange of their contact information. This may be-

• Free trial
• Chances to win.
• Use of useful application
• Exclusive content
• Additional information.
• Exclusive access
• Exclusive deals.

Exclusive word is vital here because it makes the people feel special to sign up with you. Lead ads become more effective when people have already seen your brand a couple of times. It is best to use them in conjunction with other ad types, which will help to increase the conversion rate.

The Offer ad

The offers are something your viewers cannot refuse. It reaches and converts the people who are ready to buy. Offers make them buy your product.

You have to be intelligently creative in creating Offer ads. Avoid 70% off type slogans as they project negative image about the health of your business. It also reduces your profit margin. You would better offer your customers-

• An interesting and useful free gift.
• Some amount of discount in price on their immediate purchase.
• A service up gradation for maybe 3 months to one year, on making an immediate purchase.

These will make your customers feel special. It is always best to put a short time offer for immediately converting your customers.

The Carousel ad

It is the category of ads that get the highest number of click through rate. This ad is a series of images or videos that can be used for:

• Telling a story.
• Showcasing a range of products.
• Showing different features of a complex product.

Creation of a Carousel Facebook ad depends on the target of your buyer’s journey. You may showcase a number of visually appealing products to introduce people to your brand, if your customer is in the awareness phase.

You can focus on a signature product, if your customer is already aware of your brand. You can show them a mixture of products their features also and add videos to your carousel ads.

Carousel ads give phenomenal results for the up sell.

The Video ads

About 45% of the viewers view video ads on Facebook, for over an hour a day. 92% share the videos liked by them. More than half marketers claim video ads get best sales results for them.

Videos get much more share than text only and text image combined posts on Facebook. The majority of digital marketers use video marketing because of its remarkable results.

A video is worth a thousand pictures. Video relays a message to your customers within seconds. They are great for brand awareness and is on the top of Content Marketing funnel, at the beginning of the buyer’s journey. A video gete the people interested.

A video can keep the person engaged who does not know about your brand and help him to go deeper into your products. Make precise videos with immediate narrating the story. It is a stealth conversion tool as people enjoy a video without feeling any pressure.

The Remarketing Ads

Remarketing gives you control over your customer. It results into faster and accurate conversions. It reduces the chances of your customers defecting to other brands. You can lead a person to your product or brand, with remarketing ads.

Remarketing can increase your Click through rates by 400%. It can double your revenue and is affordable. You can remarket in Facebook to:

• Your uploaded contact list.
• Your existing followers.
• The people who have watched your videos or clicked ads in the past.
• The people who have watched your profile
• The people who have visited your website and to many more.

Now consider the ad itself.

You have to create resonating graphics and messages

Connecting to right person, with right message at right time

You must be clear about the needs of your audience. Your ad on Facebook must reach to your audience.

You start by evoking emotions

1. You can evoke excitement in your customers.
2. You can evoke curiosity in your customers.
3. You can give them peace of mind.
4. You can evoke their strong desire for your product.

You can also evoke negative emotions in your customers

1. Fear that make customer buy things.
2. Fear of Missing Out.
3. Sadness or Despair
4. Being jealous.

You have to focus on the visual impact of your created ad

Facebook encourages impactful visual ads as it is also required by Facebook and as well as by your customers. Facebook treats more favorably visual ads than texts ads.

You need to entice your customers with a value proposition-

Otherwise no one is going to entertain you. Do what your customer wants. You have to use your messages and visuals to convey value to your customers. Yo can do this with great visuals.

You have to be clear with your “Call to action”-

A clear call to action increases the click through rates.

Clear call to action tells people what is to be exactly done with the ad. It will be shared by somebody, some will visit your website and some will buy something from you.

Give clear message to your potential customers. This will kae you capture attention and to get results.

This helps you to achieve your ultimate objective of having increased revenue and to grow your business. 

You have to strictly follow the rules

You can use Facebook’s Text Overlay Tool to guarantee that your text to visual ratio is acceptable.

Facebook gives clear instruction of not to use less than 1200×628 pixel resolution. You can adjust the size of ad size by image editing programs. If you lack technology knowledge, your brand will appear to be unprofessional. Your granny ads will make your customers doubt your brand’s quality control.

Facebook’s Ads Guide offers you additional information of ad spectacles. Make sure of reviewing before creating ads. Or you can have the services of a Digital Marketing Professional.

You need to align everything

You align your

• Message with Visuals- both should be same.
• Ad with your target- ad should aim for achievement of your target.
• Ad with your brand-ad should have a certain branded look.
• Ad with your objective- should work toward achieving your goal.
• Objectives with bigger goals- to fit with bigger pictures.

You must be honest about stating your objectives

Facebook always wishes you to succeed since they also make money with your success. They provide you with a list of objectives to choose from-

You should decide a time span for your ad

Never allow your ad to run indefinitely on Facebook. It can slow down the returns significantly. Your Click and conversion rates and impression may go down. You may also receive negative feedback from your followers. It will impact your Relevance Score negatively. Your ad costs will go up.

Never allow your Audience to suffer from Ad fatigue

It happens with your audience seeing your ad for umpteen times. They could have clicked on it; they could have purchased your product. Now they are bored with your ad.

All ads have a limited shelf life. Do not run it for too long. It gives the worst negative results.

Never allow to occur Audience Ad Blindness

When your ad runs for too long, it fails to get noticed by your audience. The audience starts drifting and all their attention goes elsewhere. Never allow this thing to happen. Your audience will ignore everything about your ad.

You decide first how long a Facebook ad should run

It should run for an average 2 to 4 weeks time. More than that will lead to fatigue and blindness of your audience. You may minimize your ad for even 7 days also.

You have to be on top of your analytics. Be alert if your performance declines. Decide whether you have to continue with your ad or pull it off early.

The audience ad fatigue and blindness occurs on:

1. Your working on a real tight budget. It may minimize your marketing efforts. You may be producing non desirable ads.
2. Your audience may be very small. A very small group of people are seeing your ad.
3. Your competitors may be copying your ads or your color schemes.
4. You might have added too much variety to make your audience unstable.

This is how you can create an effective ad on Facebook to give you excellent results.

Do you want to add some information to this topic? Do you have a question to ask? Check in with us.

The most unnoticed Key Performance Indicator of Instagram is the most valuable Key Performance Indicator for marketers of contents. It provides referral traffic to your product pages and blogs.

It is difficult to imagine that traffic can be availed from such a social network that appears to be designed to hold its users inside the social platform, once and for all.

You can benefit from this simple framework. It is also the best way to repurpose your blog contents.

You will understand this better if you review some basics of social media marketing. If you wish to be as successful with Instagram, as you are with other social media networks, you need to

• Understand fully well your unique audiences.
• Be clear about everything you are offering to them.
• Do not indulge in measures such as quick fixes and shortcuts.
• Optimize your profiles for all individual networks and purposes.
• Develop a good plan for contents.

All about the Link

It has both positive and negative aspects. The negative one is that the only place you can place a clickable link on Instagram, is in your bio. You have to change your bio, every time you post anything new on Instagram, to generate traffic to your article.

The positive aspect is the accounts with minimum 10,000 followers can give the viewers of the stories, the ability to swipe for a link.

Your first objective on Instagram is to get 10,000 followers. You must have to have a content plan to achieve this target.

Why a content plan is needed to drive Instagram traffic?

It is a proven fact that frequency in posting posts in Instagram is an important factor in generating followers in that social network. It should at least be one post every day. Another important factor is the recency of the posts that helps in prioritizing posts in viewer’s feeds.

Posting a post everyday on Instagram is difficult task. You have to have a strategy to regularize your postings, or you may miss the posting or skip a day of post, which will lead to missing out on traffic and engagement, for you.

A content plan makes the situation easy for you. You can keep posting for long haul and will be able to deliver fresh streams of recent contents.

It is important to think in batches of nine for you, with Instagram. No one will like to find your Instagram posts missing to a hash tag search and tap to see the rest of your profile.

Many bloggers planned their Instagram posts to create a checkerboard pattern by alternating black and white images with colored ones.

Clear editorial decision making has given the content a great look.

It is real important for you to know the technique of translating your blog content into visual first Instagram posts, for Instagram content planning.

The process by which you can translate a blog into an Instagram post

You have to distill your blog content into a visual format first, to be successful on Instagram. You have to focus on promoting your blog content while doing it.

You consider your brand colors and brand voice, for creating a stunning feed.

You have to rotate these colors in your brand palette, in your Instagram posts. You can experiment with one color for each five week plan, for getting best aesthetic appeal.

You can also pick a color from your logo to create one brand palette that your audience will like.

You can also pick a set of colors you like to work through the rainbow.

You now can look through the images of your blog posts, once you have your brand color palette. Are the images appealing enough to appear on Instagram? Will they work with the five week plan’s color theme?

You can also pick a quote from your blog post and convert it into an image quote for Instagram.

Tools such as iStock will help you to find new images. This tool allows you to search by color for an image that works both for the intended color palette and the post content.

You may want to convey the concept of speaking with voice search as the topic. You can also search iStock for the color of the five week plan and discover more than 142,000 options.

What is meant by Value Framework?

Value framework allows you to quickly create an Instagram content plan for five weeks at a time. Value framework also guarantees that your followers are able to find something worthwhile in your feeds. It makes the click on your blog for more valuable contents.

Types of VALUE contents you post on your Instagram account:-

• Valuable- Educational or Helpful contents to make your audience learn something.
• Aspirational- To make your audience attain a goal or a vision with tangible, idealized contents.
• Lifecycle- Building awareness, nurturing relationship, encouraging action of your audience with these contents.
• Unique-Branded and Proprietary contents, focused at your business.
• Evergreen- Relevant, timely, useful contents for many more oncoming years.

You have to plan for your viewers who will be seeing nine posts at a time.

You should rotate through your value content that will keep your Instagram audience from being bored. It will give them constant opportunities to click through to your site for more contents.

How to use the framework for already existing blog content?

You now have to search for your stock of good blog contents. You need to assign your every post to one of the Value categories. You can then repurpose your blog contents on Instagram or on other social networks.

Valuable

Search for blog posts that teach your audience something they do not know. Valuable contents have definitions, analogies or comparisons.

See the Image-

You can also resize the image in the post for Instagram.

See the Image-

You can also choose a new image that aligns with your post and complies with the image of Instagram, giving it a lighter and happier look.

See the Image-

Aspirational

It offers tangible help to your audience to achieve a goal or a vision. You can consider a few aspirational posts every month that is able to stand alone in Instagram, without any reference to your content.

See the Image-

You can also post a snippet on the important factors to transform the post into a standalone Instagram post. Standalone posts work well since Instagram viewers do not like blog promotions. You can also include some keywords and your brand name in the post.

See the tab-

You can highlight great ideas or quotes, from others in your industry that motivates you with your aspirational contents. Remember to Tag anyone you are quoting or highlighting.

See the image-

Lifecycle

It helps in building awareness, in nurturing relationship or in encouraging action. Lifecycle posts are used to announce speakers for events.

See the Image-

Example of Lifecycle Blog Post-

See the Images-

Unique

It is a group of branded, proprietary contents that is focused on your business. It is a content that only you can provide.

This profile has case studies. You can also create image quotes from the case studies. It will highlight the value of your brand. You can give more content in the caption also.

Unique contents are also customer testimonials.

See the Images also from Ann Handley’s Instagram posts-

Evergreen

These types of contents are relevant and timely contents that remain useful for years to come.

See the Image-

You can also break along Evergreen Post into number of short Evergreen posts, to be able to fill the monthly slot at a single time.

See the images-

Never leave the traffic potential of Instagram untapped. Value framework will help you to reach the 10,000 followers mark fast. It will help your viewer’s swipe up to see links in stories. It will help you to make your content planning for Instagram simpler. It also does not need any new content from your writers.

You have to remember to

• Choose a color scheme and remain with it, using one color family at a time.
• Keep posting every day.
• Keep rotating through all the VALUE frame contents.
• Keep changing the link in your bio, to point to your desired blog. It will help you to grow your followers to the 10,000 mark soon.

Do you like the post? Do you have anything to add to it? Keep us posted.

Facebook reigns as one of the most vastly used platforms. Majority of the people are using it daily, which is continuously providing the brands and businesses an opportunity to maximize their visibility online. It is the largest social networking site, which enables heretofore unheard-of avenues of communication. Businesses are able to reach their audiences so easily and it never happened before. Well, that however also means any business cannot go without a clear marketing plan. A business plan that is flexible enough to evolve with changing business trends.

One thing you always need to keep in mind is that Facebook is a platform that changes rapidly. Facebook engagement looked totally different just a few years ago, now it is changing all the time. Sometimes is frustrating to keep a track of changing trends as it is constantly changing of its own rules. Be it anything, Facebook still remains an essential tool for brands’ marketing strategies to move forward.

Let’s talk about why Facebook engagement matters? 

Facebook most commonly known as FB defines its engagement in one way only i.e. fingers clicking specific buttons. Facebook has five ways to make people engage in your post. Those five are liking the post, leaving a comment, sharing with other, watching the post and clicking on the link. If people are not engaging with your post in at least one of five ways, then according to the Facebook standards, it is not an engagement. Now you may be thinking what does non-engagement look like? Here are things you should know.

Reading the update: So, this involves making an update creative and crafting the perfect status to engage them.

Viewing images: One of the best ways to grab attention is through infographics, inspirational quotes, photos, etc. However, people just seeing them and not reacting does not constitute engagement.

Clicking on the image: If anybody has posted a photo that is not linked to a specific site, the image will only open in a bigger screen, that’s it. And, for Facebook, it doesn’t count it as fan engagement.

Liking the business page: Yes, you read that right. Any person only liking a page doesn’t affect engagement. Engagement is only counted when they like specific posts.

Knowing about Facebook Algorithms

There is only one thing that revolves around marketer’s mind that is getting more engagement for brands on Facebook. We know that Facebook has changed over the years, so there is an importance to study the Facebook algorithm. Because the posts that gather more engagement are more likely to be favored by the algorithm. So, algorithms are the little things that get you more attention. It is simply a brand strategy and a good command over the entire concept of marketing online.

Facebook Post Types to engage customers

Facebook marketing is directly involved with the content posting. Without proper content, your Facebook business page will only look like a source of information for people, who are already aware of your brand. And, the page will be no different than any other websites. So, you should always publish and share quality content on Facebook as you are extending your reach into the ocean of Facebook’s users. It is only because of the content that users discover if they may choose or not choose to like your Page or continue the relationship.

Posting on FB Page

Just writing something on the wall won’t help in engaging the customers. Your posts should be attractive and creative to grab the attention of users. Below mentioned are some of the ways to engage your customers on Facebook page.

1. Images: Images grab attention more than the post on Facebook. Facebook posts with images get more engagement than those without only posts. You can simply post the image by clicking the “Photo/Video”. And, keeping image sizes handy will help to understand social-media better. Here this is for you. There are a few types of images with their own size specifications are given below:

• Cover Photo: 820 x 312
• Timeline image: 1200 x 630
• Profile Picture: 180 x 180

2. Links: The easiest way to populate your Facebook Page with content is by sharing the blog posts you publish. Of course not every blog post, but instead, one which will resonate with your Facebook audience and hopefully will get shared by your followers.

3. Video: The current trend that has been adopted by almost every business. Video is the best option to express your brand, especially considering that now the Facebook algorithm prioritizes both live video and longer videos. Make a video in adaptable format, add a title, tags, and some text to your post and you are good to go.

4. Live on Facebook: Facebook live is doing wonders in creating the business. It is an option given by Facebook to explore multimedia content. It allows a live-streaming and any brand would be able to form authentic relationships with their followers.

When to post for optimal customer engagement?

Now that you know what type of content you should post, the question comes when should you post it? Well, you won’t believe that savvy marketing gurus have dedicated a lot of time in getting the answer to this question. This is because, altering the time of day to post content can do wonders. Posting on the correct time on the day is definitely lot easier than posting the new video every time. Now we need to know when engagement on the Facebook page could be highest. According to the data, any post coming online between 9 pm and 11 pm experiences the highest levels of engagement. And, this is measured by the shares and likes on the page. Brand should focus on publishing on Sundays as it appear to be the best day of the week for posts. Weekdays generally offer 20% lower engagement than weekends

Conclusion

In the coming years, we can anticipate that we will be seeing new trends coming in. Facebook has made it clear that if engagement you need the customers to engage, the content should be perfect. So take some time to do your own Facebook engagement analysis.

What are your predictions related to Facebook engagement?

Are you aware of the most important social media tools that can improve your performance in your business? It helps you to stay on top of all of your social media marketing tasks.

If the top marketers are asked this one question,” What are the best tools for social media, you cannot do without?” The following tools for social media would be their answer.

Instagram

Instagram is a favorite social media tool for the top marketers because of its story telling capacity and simplicity. Instagram rules from fun personal accounts to top corporate brands. It has an immediate and deep connectivity with people, more than any other social media platform.

Social Champ

Social Champ is your go-to marketing tool for all kinds of businesses in the market.

• Do not work alone, and get your team on board with Social Champ’s Team Management feature for a smoother workflow.
• No more hassle of switching inboxes and comment sections as a small business, now with a robust social inbox. Connect and engage within a single window.

Save time with unlimited scheduling options, an in-depth media library, and powerful third-party app integrations to boost

Promo.com

Promo video maker is your one-stop free video maker for advertisements. They have thousands of video templates made to fit any type of content, ranging from short videos, social media ads, explainer videos and everything in between, promo is your go to tool. They also have more than a million images in their database that you can use for your video. Using Promo video ad maker it’s like having an in-house design team working for all your business videos at a minimal cost. Promo will help your company stand out, target the right audience and turn them into customers with high-quality video ads.

Buffer

Buffer is a favorite social media tool of the marketers because of-

• You can install a browser widget with Buffer. It allows you to buffer any image or page you like, to be sent immediately or afterwards.
• Buffer’s content Inbox can enter the URL of your favorite blog. Buffer can immediately create a very big list of tweets from that particular blog.
• Buffer is a transparent company and it publishes documents what others may not want to publish for people.

Twitter

Twitter is a favorite social media tool for many to keep in touch and communicate the feelings and expressions to other people. This is one of the best social media platforms to build an audience. Twitter can also be treated as a very prompt response vehicle.

Animoto

Animoto has very beautiful templates, themes, and stock music. Animoto is a market building tool. It provides the top reaching posts types on social media platforms, such as Facebook, with its link posts and photo posts. Animoto makes adding text overlays very easy, that is vital for sound off auto play, in Facebook.

BuzzSumo

This social media tool makes you see what is real hot in your space in social media platforms and otherwise too. It helps you to craft ideas on the type of posts you should create to generate traffic and leads. BuzzSumo shows you who shared the content to make you reach out those influences immediately. You can communicate with those influences and ask them to contribute for your betterment.

Tweeps Map

Tweeps Map is a social media tool that gives you a visual representation of where your followers are located geographically. It helps you to target your followers from specific areas, to make the content relevant and valuable for the followers.

Moz’s Fresh Web Explorer

This is a social media tool that can be termed as next to BuzzSumo. This tool is real great for setting up mention alerts and finding contents, to be shared socially. It can be shared through Keyword notifications. Moz’s page works directly with the mention authority feature. It also works with domain’s authority metrics to help sort through all the chaos you normally get, with “catch all” monitoring tools.

Planoly

Planoly helps you to schedule and auto post your contents. It can also very quickly discover contents by searching for users name or hash tags. It has a simple bulk upload function where you can add your contents and plan it according to a schedule, which makes your social media feeds look appealing and cohesive. Planoly helps you source contents more easily and make your feed backs look better.

Sumo

Sumo is a hybrid social media tool. It helps you to create social media buttons, such as Onsite, SMS, Flipboard, WhatsApp etc. It helps you to track your social counts on blog posts. It has a lovely Welcome Mat. It is a pop up that captured E mails.

Elevate

Elevate is the social media tool that helps you to share, organize, and measure all the contents you post across your all measure social accounts, such as Linkedin, Facebook, Twitter etc. You can also track engagements from Elevate.

Facebook Audience Insights

This social media tool helps you to figure your audience’s insights. Their interests, behaviors and demographics of, especially your target customers, are shown by this tool. It tells you everything about them that you want to know. You can know their job titles, education level, lifestyle, location, purchasing behavior, household information and many such more features.

Twitter Promote Mode

It is a most valuable social media tool as it is the advertising feature of the social media platform itself. Twitter gives its high profile resurgence to the advertisements. This tool gives constant and broader reach for a recurring monthly fee.

Kicksta or Kickstagram

Kicksta is the tool that makes uploading, processing photos, schedules and adding hash tags easier, to the first comment from your desktop. It gives you time to focus on your real time engagements.

Backly

Backly is a social media tool that provides shared credits to both the content publisher and the curators, who help in spreading their material. It is a simple and user friendly social media tool. It also integrates with other Buffer like social media tools.

Your face will appear in a pop up on the articles you share with Backly. You can also share your custom text and links that directs your visitors to your best contents.

Venngage

Venngage is a social media tool that is fun for you if you like to experiment with your potential visual contents and your visual communications. It gives you access to all infographics tools that is easy to use and helps in speeding up your visual output. It includes your graphics, SlideShare, a presentation, as Venngage is very versatile and intuitive.

AgoraPulse

This social media tool helps you to keep your inbox zero and clear all your messages. It brings all your messages and mentions together and allows you to work effectively as a team member.

Rival IQ

It is a real trafic tool. It compares your own social media engagements rate and the top performing contents with your competitors. This tool is user friendly and insightful.

Rival IQ includes automated, custom reporting. You get a PDF or a Power Point deck with all information you need that helps you to make best decisions for your social media behavior.

IFTTT

It is a popular social media tool. It allows you to post images on Twitter that are posted on Instagram. You can set specific criteria by using hashtags. You can also set it to post to Twitter automatically by default.

IFTTT also supplies you with limitless recipes of social and cross platforms.

Followerwonk

Followerwonk is the social media tool that helps you to identify where your real audience is. It also tells about the most appropriate time they can engage with you. This tool helps you to find followers, who overlap with similar social profiles or influencers.

It has an analyze feature that integrates with Buffer. It tells you exactly when to post your most important posts and updates for people to see.

Foursixty

Foursixty is the best social media tool for social commerce. It allows you to create shoppable Instagram feeds onsite. It also helps in adding them on pages like home page, product page and the checkout. It is a highly recommended tool for any brand.

WordSwag

WordSwag helps you by turning your social media ideas into beautiful graphics. It is a mobile application. It turns your quotes, ideas and contents into attractive graphics. You can share them in Facebook, Instagram, and in any other social media platform. You have a highly appealing and a high quality graphics with WordSwag, within five minutes.

Edgar

Edgar helps you to drive more traffic to your website than all social media tool put together. You share your posts on Edgar and it stays in rotation forever. Edgar makes you save more than six to eight hours every day.

Oktopost

Oktopost is the social media tool that amplifies and collaborate features to get positive reviews for the B2B companies, both internally and externally.

Quuu

It is a hand curated and content promotion platform. It can distribute everything. Every article is reviewed by a real person for review and approval. It promotes only the high quality contents. Quuu adds the article to its huge distribution network, once the article gets a green light from the approver. It helps in having huge amount of clicks and shares in each of the articles.

Facebook Messenger

Facebook messenger has a big impact in business, with the introduction of bots. Facebook has empowered you to have direct contact with your customers; Messenger is a step ahead in helping you to communicate directly with your customers.

Native Linkedin Videos

https://youtu.be/3pomvw4wBmo

Videos made by even amateurs are also getting thousands of views in Linkedin. Linkedin has made it easier for you to post your videos and your captions in the social media platform. Native video on Linkedin will blow.

Brand24

Brand24 is a dashboard that allows you to see every person, who has shared your brand on social media. You can go to them individually and respond accordingly. It helps your brand to stay on the top. You can also your competitors with Brand24 and take the information of the potential customers, those need your help.

Linkedin Sales Navigator

It helps you to reach to the decision makers at companies, which can turn into your ideal clients. You can ask them for meeting, for generation of leads etc.

Qwaya

Qwaya allows you to treat and optimize Facebook, exactly similar to optimizing Adwords. It can help in robust campaign structuring, split testing, and automatic tool set. Qwaya is Godsend when you are managing big accounts and mega budgets.

AgoraPulse

It is a comprehensive social media dashboard. It offers some unique functionality. It can auto post with queues. You can share your evergreen posts on a periodic basis, across a wide range of social media platforms and networks. You can also choose your post from a queue as often or as little and make it stop sharing on a due date.

ClickToTweet

It is a tool that allows you to give your readers immediate and easy way to share your content, just by creating one click boxes of preloaded Tweets, hashtags and mentions. Blog integration is non technical and they even have a ClickToTweet generator that can be used by you to add links to E mails and PDFs.

Evernote

Evernote is the social media tool that allows you to organize your storytelling content and make your social media strategy more successful. It enriches your content by having a collection of photos, GIFs, infographics, sound bites, quotations, industry facts; your designing and thinking get crafted with your content.

Canva

Canva is a browser based design tool. It allows even the non designers to create impressive designs and images. Visual content is important for social media. Canva helps you doing just that.

Sendible

Sendible has features those are available in other social media management tools. It can schedule, share automatically through RSS feed, do analytics, do team management, and can monitor keywords. It connects to almost all social networks.

Instagram Story DMs

It is a game changer tool for you. It has an “Ask me question” feature. It offers real time personal solutions to the audiences who are struggling in their online businesses.

PopSocial

PopSocial provides an efficient way to grow and engage your audience on Instagram. It is very affordable also. It is a good tool for companies with limited budgets.

Bit.ly

Your social media stack must have Bit.ly. It not only shorten links but also tracks links, measure performances from your campaigns and tell you which channel can bring you more traffic.

Ripl

Ripl is the video tool that goes beyond static images. It allows you to create an animated visual. You can post it in any social network of your choice.

InShot

InShot helps you to create social video content on the go. It is extra quick and easy to edit tool. It can edit creative videos in different size formats.

PostPlanner

PostPlanner is the tool that is built for engagement and to give you access to the most important posts on Facebook and Twitter. It can provide you a very big list of status ideas.

Pocket

Pocket helps you to batch all your social media readings. You can find interesting material and save it to Pocket. You can read it later, at your leisure time. It can also share with Twitter and Facebook or send it to Buffer.

Narrow

It lets you scale your Twitter account intelligently. Narrow programs them with interaction with hashtags, audiences and influencers, keywords and many such factors.

Repost

Repost is a simple yet effective tool. It simplifies the challenge of engaging with others by sharing contents and give them due credit. It gives the brands an opportunity to tell their storey. It can build consumer loyalty and secure customer retention.

Ubersuggest

It is a good tool for anything. That may be content, analytics or SEO. It has a keyword idea tab. You can get every data just by typing in a particular keyword. It is an extremely valuable tool for doing an analysis before doing any optimization.

Blog

Blog is a form of social media. You can support your own media with quality contents. You can also optimize your blog for all Social Medias. It is for search, the influencers and for your business.

Snapchat

https://youtu.be/88RVU08_3SY

It is not a most trackable social media platform. It can give your followers a look behind the scene. It is both for your business and for your personal life. It has many views. But you need to be creative for this platform.

You

You are your own and best tool. You can create best of the contents by focusing on constantly writing and work constantly. All social platforms give you access. Your writing should be able to keep them hooked to You.

Have you any suggestions related to social media tools? Would you like to share more information on this topic? Check in and share the social media best.