Author

Marie

Start an Online Store
Tips

Looking to Start an Online Store that Drive Sales? Here is how!

by Marie
written by Marie

Dreaming to own your own online store? What’s stopping you? Turn your dream into reality by starting your own online store which can drive sales for you. So, even if you already have an online business or trying to setup a new one, this article will help you to understand how an online store business can be run successfully. The people or the sellers who have their own online store play a different game. The best part about them is that they have a total control over their customers’ experiences. Be it highlighting a store sale or rearranging the product placement, these people can use their websites to connect directly with their potential clients and encourage the purchases.

However, to gain this kind of freedom it is important that store owners must know what is important. Online store owners may face the difficulty of not knowing where to begin with making their online shop. What firstly can be done is to focus on driving targeted traffic exclusively which is likely to make a purchase. Creating a store may be easy, but what is difficult here is to tackle with the competition because not everyone has big budgets to spend on purchasing digital ad space. Now that each one of us with online stores want to gain the traffic and conversions, so this guide is surely going to help.

Mentioned below are some of the ways that will help you in setting up an online store and drive traffic:

1. Web design that is Engaging

Yes, it definitely matters to have the best products possible in your niche. And, what is more important than that is the best customer service. But, nothing would work, if your store’s web design is bad. The poor web design can harm your business presence online and not only that our sales and traffic too.  So, what is important here is to make an online store that is profitable. It can be done by either learning to code yourself or paying to a good web designer. Apart from this, there is also an idea to have a WordPress sites, which comes with ready-made template and the options to customize as per your needs. Honestly, there are a thousands of great e-commerce templates which are on the web provided by different sites. Here you can find different templates, which have intuitive layouts and clean designs. You should have a website design that has elements to captivate visitors.

Some of the actionable tips which you can apply for an engaging web design are:

  • Get the store designed by a professional; or
  • Design it by yourself if you know how to code; or
  • Designing with template of ecommerce store
  • The design must be captivate to get visitors’ attention
  • Gain clients by showing full-width images and minimal text

2. Paid advertising 

Organic is one way, but when we want to drive traffic and sales, it is best to go for paid advertising. Get the targeted traffic quickly and the best part is that most of the paid advertising channels allow to pay per click. You will be surprised to know that you can start with a budget as low as $10. The one thing that you need to keep in mind is that each advertising platform is different. So, always understand first that what does what. The channels which you are going to choose for paid advertising and you should choose must have essential tools to allow you to reach potential buyers.

Some of the paid advertising platforms are

  • Facebook advertising: It is recommended for store owners who have an idea of their ideal customers. What their customers like and what they want to buy.
  • Instagram advertising: Food, fashion, makeup, skincare, fitness or any other verticals with strong visuals. Instagram is best for you if you have high-quality and enticing product photos.
  • Pinterest marketing: This is best for businesses with food, fashion, artwork, home decor, designs and other verticals. This platform also needs visuals to shine and it is particularly great, if you are selling to female audiences.
  • Google Ads: This platform is recommended for local businesses, trending products, and products/services with high search volume.

3. Fewer Choices

You must have known people who have too many businesses such as commodities, fashion, and what not? But, honestly having too many businesses concept is simply unthinkable. Yes, offering diverse products is one of the great ways to increase sales but it isn’t necessary every time, especially if you are new to online business. Too many products may confuse people and you too while promoting them. In many cases it mostly happens that a wide variety of choices can lead to indecision.

So, coming on to the people who have wide range of products, for the, the option is to segregate the pages. It is always advisable to structure your site or product pages, so that the visitors get few choices as possible. They are able to eliminate the products which aren’t of their interest.  So, arrange your products into increasingly narrow categories, or you can also put an option to filter out. Be it anyway, always remember more the choices, more the possibility that customer will bounce away.

4. Leverage SEO

We may have included this point at the last, but it is not the least. Every effort that you make may go in vain if you haven’t done the proper SEO of your online store. Increase e-commerce traffic by adding the content into your overall marketing plan. The role that SEO plays is very important in helping drive traffic to your site. Focus on the basics initially and get started in the right direction.

Take time to do some of the SEO tricks mentioned below:

  • Include external links directing to relevant experts
  • Create internal links so that Google can index your entire site
  • Optimize website to perform well
  • Create a sitemap and submit it to major search engines
  • Include keyword descriptions on all product images
  • Write detailed meta descriptions
  • Add keywords related to your online store in blog content
  • Build links directing to content from high-quality websites

Final words

Having an online store is a great idea. But, what is important is to keep on getting the traffic. Hopefully, these pointers may help you.

Social Media

Proven Ways to Increase Engagement on Instagram

by Marie
written by Marie

Increase Engagement on Instagram

Instagram engagement is among the most important things for social media marketers. Instagram is an active platform which is used by over 800 million users and known to be one of the known social media platforms of today’s time. Now that everybody knows social media marketing has become a necessity for brand survival, this is the reason why there has been an urge to know about Instagram engagement. Instagram is wonderful and visually appealing for content curation to encourage dialogue and engagement. As per your target market and the nature of business, you can opt to include Instagram in your Social Media Marketing strategy. Most of the small business owners like hair salons, fashion boutiques, and restaurants have gained the success from Instagram. Because of the popularity of the Instagram that it has become necessary to identify if a business person is segmenting the targeted audience with general marketing.

What is engagement? It generally means the degree of your customer involvement with content. Engagement is the level of their interest and interaction with posts and this indicates in how they engage with your stories, posts and comments. Being an Instagram user, you might be posting a great content, but if nobody sees what you won’t have results. So, it is important to focus on engagement metrics:

  • Likes
  • Comments
  • Views
  • Interactions
  • Clicks

Instagram Engagement Rate

Engagement rates on any of the social media platforms are taken as a parameter of your followers’ loyalty towards you or your business. In simple words, we can put Instagram engagement as a sum of the likes and comments that you receive per post and it is divided by the number of followers that you have. Engagement rates are among the perfect things to monitor because it shows how often your following interacts with your content. Always remember that it is not about the size of the audience, but it is all about the range of their participation with your brand’s post.

Below mentioned are some of the key parameters which one must be looking for tracking the engagements rates on Instagram:

  1. Number of Followers: Of course on a social media platform, what matters a lot is the number of followers that a brand has. The size of the audience or even those of your competitors are important. However, apart from just keeping a track of number of your followers a business would want to examine how quickly they are increasing new followers instead.
  2. Likes: Likes are among the important parameters which contribute to the engagement rates. Likes are the primary level to see whether the content is well-received or not. Basically likes are the direct indicator of the popularity your profile among the target audience.
  3. Commenting of posts: Another parameter that comes in this is the Comments. It is another thing that anyone would look into to track the increase in Instagram engagement. To measure your engagement rate, just analyze the comments and it will give you a better understanding. You know liking of a post is needs, but comments take that post to another level and it is the better sign of involvement. Yes, the quality of the comments is important, which you should always keep in mind.
  4. Sharing and Reposting: Another thing which shows the better engagement by the audience is share and repost of the content which you have posted on the Instagram. If any of the user has shares your content, it is understood that your purpose of the post is fulfilled.

Now you must be thinking of increasing the Instagram Engagement for your profile, nut how? Well, you are absolutely in the right place. Below mentioned are some of the techniques to increase engagement on your Instagram profile:

1. Use all of the Instagram’s features

As we have discussed above too, Instagram’s algorithm prioritizes the accounts which use all the tools. Well, that makes sense too. Instagram is also a platform which wants to encourage more diverse and interesting content. So, any company that wouldn’t want use the developed technology, there is no use in blabbering about no increase in their Instagram engagement.

Use of Instagram’s Features:

  • Sign up for business on Instagram: First and foremost thing that you should do is to have a “business” account. A business account on Instagram gives an extra analytics, more professional aesthetic, and access to ads. Moreover, you can also include links in stories, and a “contact” button on your profile. If your only goal is to drive traffic to your site or products, creating a business account is surely a major win.
  • Use different content formats: When started, Instagram was a very simple place, where people could share photos. Now, it has evolved considerably and business or people can now have carousel posts, stories, videos, ads, and highlights. So, this tells us that it doesn’t make any sense to churn out the same content, day after day. For engagement, you need to post new posts, videos and stories daily.

2. Post visual content regularly

Posting frequency

Most brands post an average of 1.5 times per day.
That’s 1-2 posts per weekday.
Only a few brands post 10 or more times per day.

Do you know why is Instagram so popular, that’s because it has a lot of visual content? There is no surprise in the fact that people are becoming visually-oriented and we cannot deny the fact that most of the information which is transferred to our brain easily is definitely visual. Instagram is designed in a way that it is running on the same thing. And, the developers knew that images gain more consideration and cause emotions. This is the reason why people are spending uncountable time of hours scrolling their Instagram posts and feeds. Posting on the Instagram regularly can bring the engagement which you need. And, the best way to keep engaged your followers is to post visual content regularly. However, over posting is strictly no no as your followers may think that you’re spamming them. Also, remember not to miss publishing as they may forget about you. Post daily at the right time and you are more likely to be noticed by your followers.

3. Utilize hashtags

Social media has evolved and one symbol has changed the way we look at the things. Today the symbol of Hash (#) which you can find at the bottom right-hand side of your keypad of telephone is more usually known to as a hashtag. If you want to engage your customers, it is very important for you to include the symbol of hashtag into your Instagram strategy. According to a research, top brands’ most of posts use a hashtag symbol and it is understood that if the top brands are using them, you also need to use it as well. And, do you know the posts which include only one hashtag can receive up to 12.6% greater engagement than posts that are posted without incorporating the hashtags. Hashtags plays a major to broaden the charm to the huge audience. Moreover, the hashtags which are too long and not relatable will not stand. So, you need to make sure to use the ones which are extremely unique. Find some middle ground and use them as engagement rates reach their peak when a post has at least 9 hashtags, relatable of course.

4. Post Instagram Stories regularly

Instagram Stories

If you are a regular Instagram user, you may surely know that Instagram Stories only last for 24 hours. And, if this medium is used properly, there is a chance that you can get much more advantage out of the Stories that you post. Every time a new Story is added on Instagram, the profile image highlights red circle around it and it is shown to your follower that there is new thing posted by you. Instagram stories can be posted every day and it can also keep the post fresh the audiences with a regular reminder of new posted story now and then. Stories are a perfect way to engage your audience and it encourages them to check if you have posted anything new. Also, as we discussed the importance of hashtags in above point, remember to use just like you would do in any regular Instagram feed that you post.

5. Start Conversations with Instagram Story Stickers

It’s now the time to re-frame about how you think about Instagram engagement. Engagement on Instagram is not just about likes and comments, it also comprises the engagement from the Instagram stories. Stories are an amazing way to interact with people who are following the brand hashtag and giving IGTV views. Instagram Stories are growing with each day with over 400 million people posting or watching stories every day. This is the reason why Instagram has been innovating new ways for brands to engage with their followers. Instagram stickers Stories are among the best ways to inspire the followers to share and chat and speak their opinions and experiences.

Question Sticker is one of the ways by which you can increase Instagram posts. Nothing can beat more than a good Ask Me Anything post on Instagram Stories. You may be seeing most of the Instagram influencers using the Instagram Stories question sticker to help their followers get to know them more so, why no you also do the same for your business. The question sticker gives a great opportunity to the user to get to know your brand better and let them get knowledge about the products that you offer. On the other hand, stories create a great place to ask the followers few questions related to the brand. It creates conversation, engagement, and customer feedback all wrapped up in one great post!

Conclusion 

So, if you wish to take your business or a brand to the next level, it is important to remain updated with the hanging market dynamics on social media platforms. Instagram is one of the amazing social media platforms, which encourages the engagement and how you can do that has already been mentioned in the article.

Which are the ways by which you increase the engagement with audience? Share with us.

Software & App

Increase Sales Instantly with Best Shopify Apps

by Marie
written by Marie

Best Shopify Apps

Shopify is being used by most of the business men to advertise their products online. Not only Shopify makes it easy to sell online, but it also provides what online stores need the most to gain e-commerce success. And, Shopify app store is best to solve your problem. The app store never falls short and is hosting hundreds of intuitive apps which simplify the lives and boost the productivity of every day. But, honestly the Shopify App Store is overwhelming. With thousands of the apps, it is actually confusing for the user to get the right one. People sometimes even scratch their heads to find the perfect app in the store as the search results are huge. The hundreds of apps promise to help at least one aspect of your business. However, one thing which is not sure is that you don’t know which one will bring you the guaranteed results. So, to make it easier for you to navigate the massive application store, we’ve separated some of the best from the dross for you. Have a look, and thank us later!

1. Shopify Email Marketing Apps

 A. Omnisend: 

Omnisend is a marketing automation platform and is among best apps for you for your e-commerce store. This application is best used for omnichannel marketing automation and multichannel automated workflow. Omnisend’s a superb all-in-one omnichannel suite, which allows you to develop difficult automated marketing workflows by integrating a multitude of social media channels, such as WhatsApp, Facebook, Google retargeting ads, Facebook Messenger, and SMS, web push notifications and more. Making combination with smart segregation for point to point targeting, as a business owner you can make sure that your message is always relevant and it doesn’t matter which client you’re engaging with. Omnisend is definitely a worthy application, if you are a sales-focused marketer, looking for something better than simplified email newsletters.

B. Sumo:

One of the struggles that any ecommerce business owner face is that they get confused with not knowing how to grow their business. Also, learning few strategies won’t work and it is really difficult for them to set these strategies up in their store. So, if you are also among them, SUMO is an app for you. It is a developed app to solve the problems above. Sumo is a perfect app to help you reduce cart abandonment, convert window shoppers, increase average order value, grow your email list, and more. Sumo offers the easiest way to turn your visitors into ecommerce customers.

Sumo Email tool

 Key Features:

  • Increase average order value by presenting with strategically-placed offers
  • Automatically sending a targeted follow-up email
  • Syncing perfectly with Shopify to create unique discount codes
  • Presenting the exiting customers with a special incentive to complete the purchase
  • Collect the list of email subscribers as visitors who browse your store 

2. Shopify Conversion Rate Apps

A. Privy:

Privy is a comprehensive system which comprises remarketing and retargeting, exit-intent pop-ups, and email campaigns. It is among the top rated apps in the Shopify app store, which is currently in use by over 300,00 small businesses.

Grow your email list

 Benefits: 

  • Exit pop-ups and emails can be customized
  • Drag-and-drop design interface
  • Individual triggers can be set
  • Gives you a lot of control over your conversion rate tools

 B. Smile.io: 

It is a best tool to create and manage loyalty programs hassle-free. We all know that acquiring a customer is not an easy thing to do and considered to be 5 to 25 times more expensive than selling to an existing one. So, it is believed that rather than concentrating on gaining new customers one should start working on customer retention. One of the best ways to convert one-time shoppers into loyal customers is running your own rewards program and this application is perfect to do that. Smile.io provides owner the opportunity to create and manage reward programs with loyalty points. This app is very easy and can be integrated with the biggest ecommerce and social platforms, email, and CRM service providers.

Features:

  • Runs on autopilot
  • Ease in setting-up referrals & rewards program
  • Generate engagement to earn points
  • Generate VIP tiers to motivate brand loyalty

C. Bold Upsell – Upsell Smarter

A tool, Bold Upsell – Upsell Smarter, is most popular for cross-selling and upselling applications for Shopify. The concept of upselling or cross-selling is not very complex but, pretty amazing way to gain your ecommerce store. This is how it works whenever a customer view items and add them to cart, this will give them a pop-up that displays alternative thing which they can purchase on the spot with the other interesting things. Moreover, you can actually set the package deals manually whichever you want to show to your customers. If not that Bold Upsell – Upsell Smarter will use the data collected through sales to automatically do the job.

Features:

  • Shows visitors alternatives which they can add or replace in their cart
  • Show visitors the related products that go well together
  • Use smart coupon pop-ups to encourage visitors to add more products to cart
  • While checking out it shows customers one last pop-up with suggestions for more items

D. TADA, Gamified Email Pop-ups

How about letting your visitors/users play a fun and engaging game and win attractive prices like discount, product or services in exchange of their emails? Tada is one of the best shopify apps that allows business owners to collect emails of their website visitors and increase subscribers in an easy and effective way. It helps with the website engagement by offering Gamified and elegant email collection pop-ups with unique discounts, keeping the visitors engaged and happy. Skyrocket your User Experience and your customer loyalty with TADA as it’ll will not only help with increasing the subscribers or email list but also with increasing the shopify sales as well.

E: Trident AB

Trident AB is a well-thought A/B testing app that creates winning digital experiences and improves your website conversion rates. Trident offers an easy-to-use editor to create and set up spilt tests. The A/B testing allows you to find the perfect combination of elements on your website to convert customers. You can also validate your website design and copy to boost conversions. Safe to say that if you are looking for the best ecommerce a/b testing tool, Trident AB is the one you should go for.

3. Shopify Apps for SEO

A. Plug in SEO: 

Plug in SEO is among the best picks among all the free Shopify apps. This is one of the best tools that will help you in finding, troubleshooting, and fixing the search engine optimization (SEO) problems. By this way this app ensures that one can get the maximum web traffic to your online store. Moreover, it is a free application that can automatically check for the problems. It can check structure, speed, page titles and descriptions, and much more. Apart from that, this tool has additional features such as multilingual SEO, bulk editing and structured data support.

B. SEO Image Optimizer

This plugin is best used for optimizing your images. With this you don’t have to worry about if the website isn’t optimized for Google Image Search. Use SEO Image Optimizer and in a couple of clicks, it will help you add alt tags to all your images. And, it will also help you to rank it better in Google Images, and sending you free traffic!

SEO Image Optimizer

4. Marketing Apps for Shopify

A. Flashyapp Marketing Automation 

Flashy plays as an all-in-one solution for e-commerce marketers. This app is a best way to understand, communicate and get results from your customers. They provide smart popups, email and SMS marketing and marketing automation, while all the channels can be highly personalized to the customer as per their previous purchases, cart value and more. Once you sign up, one will get the must have automation for any e-commerce store such as cart & browse abandonment, welcome series, win back automation and many more. Moreover, you can find best performing popups, email templates, and marketing automation funnels.

5. Some best Shopify Apps

A. Quick Facebook Chat 

This application is a supreme benefit for the people who find it difficult to remain online always to reply to the live chat queries of their customers. It is also helpful for people who get disappointed with the maximum number of messages coming offline and flooding in the inbox. The Quick Facebook Live Chat is a perfect application that enables the visitors to launch messages into the Facebook page inbox as per the need. Moreover, with this application, you don’t have to be anxious about trailing the history behind of chat with the customer as the messenger of Facebook saves them for your own good. Apart from that, what this application does is, it shows the increasing tendency of social networks take over the restraints of client support in real-time.

B. Recart 

Recart, believe it or not, is a powerful app that constitutes features of several different applications. It works in best manner to bring you an all-in-one solution for minimizing your cart neglecting rate. It encourages your sales and conversion rate. The best thing about this app is that it combines most of its features with Facebook Messenger. This combination ensures 85%+ increase in the open rates. This app enables you to send cart abandonment and push notifications, and emails and, also it displays add to cart pop-ups that help capture emails. This gives you an idea of cart leaving analytics and enables so you to get in-depth information on how much money you’re losing by this kind of customer behavior. 

Features: 

  • Abandoned cart email and Messenger campaigns
  • Push notifications and user/login tracking
  • Add to cart pop-ups for capturing emails
  • Email capture from the software
  • Form auto-fill
  • Abandonment analytics
  • Automated Facebook Messenger campaigns

 C. Advanced Google Shopping Feed

How nice it would sound, if you are able to start advertising on Google Shopping. Exciting, right? Well, for this one should have a product feed for uploading in Google Merchant account. However, any product feed would work, but wouldn’t want to go for the best? There are a lot of product feed apps, but don’t get confused and choose the best one called Google Shopping Feed. This application offers a fully fledged feed which cannot use only for Google Shopping, but also for various other platforms.

 Features: 

  • Generating the missing GTIN numbers
  • Tagging ‘out of stock’ products correctly
  • Extending the titles with the product attributes
  • Gives the most comprehensive product feed

D. HubSpot CRM 

Want to track, organize, and nurture your leads and customers? Here is the solution, HubSpot CRM. It is all you need to sync your online store data into HubSpot. This application uses it to personalize and automate the marketing campaigns. It is an amazing application that allows you to grow your sales and marketing strategies by emailing to the visitors who have left their items as it is in the cart. It can track all of your communications with your prospects. HubSpot CRM is everything you need for betterment of your approach when reaching out to prospects.

E. Seguno 

Seguno is a Shopify application, which implements the online marketing and turn new buyers into regular customers. It is a platform that helps you send welcome emails to new customers. From generating thank-you emails to building trust among your customers, this is very helpful in the long run too as it ensures buyers remember your brand. 

Features: 

  • Uses dynamic recommendations
  • Generates unique discount codes
  • Sends quick welcome and thank-you emails
  • Helps to turn new customers into loyal customers 

What is it a good fit? 

Online stores can build trust among visitors. It is a good fit for those who don’t want to annoy their buyers with long-form sales copy.

F. Lucky Orange 

Lucky Orange will definitely make you lucky. Getting irritation with no sales but a lot of traffic on website, make friends with Lucky Orange. It has the user recording and heatmaps, and this help you in watching what your potential customers are doing on your site. It will also let you determine why they left without making a purchase. Have this app, and it will let you uncover issues such as 

  • Checkout process
  • Improve your sales funnel in no time
  • Get stats by keyword, location, referrer, tweets
  • Back links working

G. ShipStation 

Struggling with the shipping? ShipStation takes the struggle out of handling a bunch of shipping orders at once. This application will takes care of processing your shipping labels, store’s orders, and communicates with the customer about the status of their order as well. ShipStation is linked with most of the popular carriers, and could be integrated with Shopify as well as a bunch of other online marketplaces.

H. Judge.me 

Searching for the best reviews app? It is none other than Judge.me. Having amazing features such as built with in mind performance, and ease in setting up the automated systems, the application is widely appreciated. 

Features: 

  • Automatic review requests
  • Integrated with engagement features
  • comprises SEO rich snippets
  • Featured review carousels & social sharing 

It is a powerful reviews+ app that is helpful in increasing the engagement and makes your store come to life with the reviews and questions/answer features.

I. Personalized Recommendation

Looking for a Shopify app to boost cart value and grow sales? Your search ends here. With this application, you are able to analyze the exclusive preference of every visitor who comes to your store. It is done based on their browsing behavior and sales history. The app is perfect in displaying the most appropriate product suggestions across your website. And, it can also generate more interesting and more inspiring shopping experiences to the customers. 

The app builds 5 types of widgets and offers you the options to set up appropriate types of recommendations: 

  • Customers bought one item can also buy another
  • Bestsellers of the website
  • Recently viewed items
  • Featured suggestions
  • Suggestions based on cart
  • Smart popup to lift add-to-cart rate 

Adoric

Adoric

Adoric allows you to run on-site Conversion Rate Optimization popups of all kinds. With the help of their automated wizard, you don’t need to design or code anything.

Adoric’s product offers ready-to-publish Abndonded cart popups, promotions with unique coupon codes, Email registration with integration to Shopify, Spin the Wheel, Coouppon offer to finish the purchase, and more.

Features:

  • Automatic unique coupon code: Create a unique coupon code with one click. Adoric will automatically create the code in your store.
  • Multiple devices: Create a sharp look and feel for Mobile, desktops, and tablets with one click.
  • No coding is needed: Adoric pulls the information from the cart, and Adoric recognizes the relevant audience.
  • Get assisted revenue report: You have a dashboard reporting how much money Adoric assisted you to earn from abandoned cart campaigns.

Why choose the Adoric app for abandoned popups?

As a merchant, you want to work less and get more. The Adoric wizard offers a unique way to publish smart popups to help you sell more and have more emails.

You only need to choose one of their many pretty templates and publish it.

Conclusion 

Huh! Believe me the list is endless. Well, I have actually wrote some of the best Shopify apps for you so that you don’t have to search this much.  If you have a Shopify store, you can really scale on the advantage of these apps, or you can also try some extra tools like the pre order apps Shopify, to maximize your sales. As long as you are implementing these apps appropriately, they will get your stores up and grow. As I already told you, this list is not complete. You are always welcome to recommend some other options in the comments below. 

Also, do tell us which one is your favorite app?

Content Marketing

Clever Content Marketing Strategies for Successful Business

by Marie
written by Marie

Day after day, year after year, we have been showcased with the brands that are crushing with content in their niche. This is what content marketing is all about, turning the visitors eventually into customers using content. Once you use the content marketing, you will know how effective it could be. But, there is only one problem that we all could face that is it can be seriously hard work and we can run out of ideas for content marketing campaigns. Because today’s marketer knows content is king, they definitely want to make content that stands out in the crowd.

If we believe the facts, more than 60% of organizations struggle to develop unique content consistently, and more than 65% face the challenge to develop engaging content. The facts clearly mean that if the organizations are unable to produce unique and engaging content this means they are losing money. This is why after knowing the requirements, we’ve put together a list of some of the best content marketing instances to apply to your own content. So, be ready to get inspired by some of the content marketing examples. Let’s get started!

1. Nintendo’s Multi-Channel Campaign

Nintendo

One of the best content marketing illustrations that we would start with is Nintendo. This is when Nintendo was introducing their Switch console, they used different marketing channels to produce excitement among the people for the launch of new console. The campaign that they started was global, spreading different accounts to reach users across the world. Since the product Switch console was a world-wide product, Nintendo made sure to get the word out about their new console on a world-wide scale. Be it a post on social media or a huge billboards, the company maintained the usage of consistent visual branding across different channels and different locations.

Let’s see how it can help you. Let’s assume, even if your business isn’t a world-wide brand, you can still gain expertise from Nintendo’s Switch campaign. Their multi-channel campaign proven to be effectual because they kept their message and branding consistent across all the channels. What we learn from this is that it’s important to use visual branding and messaging accordant. You should stay focused on continuous branding, so that you can make sure that your brand is sending one direct message across every campaign in all channels.

2. Google’s Doodles

Google Doodles

Unarguably Google launched the most successful internet company ever. However, Google doesn’t need an introduction, still one thing which they are good at is producing the great content. Just because Google don’t need an introduction, it is a huge mistake to think that it doesn’t need to promote itself. Like many other small and large enterprises, Google too needs to evolve and stay relevant. And, there is no surprise in the fact that they are doing it extremely well.

One such successful campaign that they launched was the Google Doodle. Now, we all know that it has turned into a much loved tradition. Don’t you think this is such a great idea? On notable days all around the year, Google transforms its logo into animated pictures to match up with the day it’s celebrating. Apart from just being interactive, it keeps the audience engaged.

What we learn from Google is that you need to stand out from the crowd. Only this is the way people will share and talk about your content. Don’t worry, if you are thinking about the time, resource or creativity, there are plenty of content marketing experts out there to help you. One thing surely no one can ignore that is the power of content marketing.

3. ASOS

Honestly, it’s very hard to select just one element of content marketing strategy of ASOS. They have so much and they are all so good. The company seamlessly work on with its blog, email strategy, Instagram presence, and video marketing all other things.

asos

What we should look into the company is their most engrossing strategic choices for incorporating the influencers into their strategy of content marketing. Each of their influencer has a specific ASOS Instagram account to share shoppable ASOS styling. The influencers are featured on their site with a specific artistic underlines under their picture. This tactic of theirs has enabled a customer to determine which influencer suits best with their own personal style.

Wondering what makes their Content great? Content is at the heart of company’s marketing strategy. You just can’t force “content marketing” into a separate silo. The company strategies to mix old and new.

4. HubSpot

The inbound marketing industry has been loaded with organizations, such as Pardot, Marketo, and Infusionsoft, among others. However, the king of the crowd remains HubSpot. The primary reason why HubSpot has gained popularity quickly because of their strategy of content marketing.

They have kept blogs as the central part to their content marketing strategy, one is purely focused on marketing and the other is on sales. The ultimate goal that they have set through these blogs is to grow traffic to their funnel. We all know that HubSpot serves small businesses so that their focus remains on knowing about inward marketing, like writing blogs, SEO, and social media posts. This is how the top of the funnel is covered. Their resources section features everything content from middle to the bottom-of-funnel, which is determined on turning visitors into leads. Content marketing is the only thing that has been their growth drivers since inception.

Final Thoughts

Every single one of these examples that I have written above relies on developing something of value and promoting it to interested audiences. Yes, it is very easy when we talk about why “content is king” but, when it comes to implement the same, we face struggles. One thing is for sure that we should all be producing more content because this is the only way to actually execute it in such a way to get amazing results. Furthermore, the examples that we have mentioned above are relatively replicable and straightforward ideas at their core.  Content marketing focuses on consumers first thing, builds trust, and let them approach the brand when they’re ready.

Did you spot a trend yet?

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