Author

Karen

Iranian missile strikes own ship killing at least one sailor and hurting others

by Karen 11th May 2020

written by Karen

An Iranian missile that was fired during a naval training exercise, struck a support vessel on Sunday, May 10^th, 2020. This exercise was being conducted near the port of Jask, which is 1,270 KMs or 790 miles southeast of Tehran. It is on the Gulf of Oman. It killed at least one sailor and wounded some others.

Iranian missile strikes own ship killing

Tehran: An Iranian missile that was fired during a naval training exercise in the Gulf of Oman accidentally struck a support vessel near its target. It killed at least one sailor and wounded some other sailors. It happened during the heightened tensions between Iran and the US.

This friendly fire incident took place on Sunday, May 10^th, 2020. It happened near the Port of Jask. It is about 1,270 KMs or 790 miles southeast of Tehran. It is on the Gulf of Oman. This incident was reported by a state TV channel on Monday May 11^th.

This missile struck the Konarak, a Hendijan class support ship, which was also taking part in that exercise.

The state Television that reported the incidence of missile strike as an accident. It said that the Konarak had remained too close to the target of that missile. The Konarak had been putting targets out in the water for otherships to fire upon, as reported by the state TV.

The Iranian media reported that the Konarak had been overhauled in the year 2018. It was able to launch sea missiles. It is a Dutch made, 47 meter or 155-foot vessel. It was in service since the year 1988. It has the capacity of 40 tons. This vessel usually carries a crew of 20 sailors.

Iran is reportedly holding regular naval exercises in this sea region. It is close to strategic Straits of Hormuz. It is the narrow mouth of the Persian Gulf through which 20 per cent of the world’s oil passes. There was no response for comment from the US Navy’s 5^th fleet, that is responsible to monitor over this region.

Iranian media rarely reports on mishaps during its exercises. It does not signal the severity of the incident.

This incident comes in the month when the tension between the US and Iran is heightened. President Donald Trump of US unilaterally withdrew from the nuclear deal of Tehran with the world powers in the year 2018. He also imposed crushing sanction on the country, Iran.

Newswire

Creative Ways To Make Fast Money, When You Need it Most

by Karen 4th April 2020

written by Karen

How to earn money faster

There are times when you are in utter need of money and your salary is days away. You need to arrange for some money and you need to do it fast.

Whatever position you are in and whatever urgent need for money you have, you have to have some fast money making methods then to meet with the crisis. You need to have some options to make a few bucks, at the time you need money real bad.

Please be sure to stick to some legitimate options of making fast money, not otherwise. Here certain options have been suggested for your making fast few bucks to meet with your emergency situation and every option suggested here is well tried and tested for their effectiveness.

Ways to make fast money

Change your banks

Do you know how much money your current bank is paying you in term of interest? Do you know that you can earn much more money in term of interests paid to you on your account, if you simply switch to an Online Savings Account. You just have to find a bank that pays you a higher interest on your savings with them.

Certain banks offer cash bonus to their new customers, to make them switch their accounts to them. You can find out two such banks who are offering you such cash bonuses. Be clear about their terms and conditions and know about the locking time for your money, for yo to get your cash bonus from them.

You can earn money renting out your Garage with Spacer Over 200,000+ people are currently part of the Spacer community, earning up to $450 extra each month renting out their unused garage, parking space or driveway. 92% of Americans have access to at least one car parking space and most barely spend any time with their car actually taking up this space. If you’ve got an empty garage or car park, find out how to become a host.

You can take paid surveys with Survey Junkie

Companies conduct surveys to know and understand their consumers better and they pay money to their survey takers. Websites such as Survey Junkie will pay you a handsome amount for completing a survey.

Survey Junkie asks you some simple questions at the time of your signing up with them. They want to know about you better to match you with surveys applicable to you.

A new survey is added every day by Survey Junkie. You can encash the points you have earned in surveys through UPIs such as PayPal.

You can deliver groceries with Postmates

You can earn money by acting as a Postmates courier to deliver things such as groceries, takeout food from restaurants and even alcohol to customers.

You can use your bike to make deliveries, if you do not have a car. You can make as much money you want with Postmates.

You need to create an account with Postmates first by submitting them your basic information, proof of your identity and your profile photo.

You will be then getting a Welcome kit from Postmates, after verifying your identity. You will be given a delivery bag and a prepaid card for you to purchase items.

You have to get this app and go online by linking your prepaid card to the Fleet app, go online, start accepting delivery offers and get paid.

You can see beforehand how much you are going to earn from the delivery you are going to make.

You can become a LifePoints community member

LifePoints rewards its members for sharing their opinion on the products and services, they use on a daily basis. Your feedbacks help the world’s largest companies and brands to make changes to their products for their customers.

They award you with LifePoints in exchange of your contribution that you can redeem for amazing rewards or gift cards. LifePoints also give you bonus for your registering with them today.

You can earn by making Swagbucks your default search engine

You will be earning points by surfing only as you do on daily basis. You can’t game on it but you can earn 10 to 20 Swagbucks for every 10 to 20 Swagbucks eligible searches you complete on it. You can redeem your Swagbucks via PayPal to encash your money.

You can have cash back programs for internet shopping, watch videos or take paid online surveys to earn money from Swagbucks. Upload their app for more information and you can earn sign up bonus amount by fulfilling its requirements.

You allow Let Trim cut your bills by 30%

Trim does the hustling for you to slash down your bills. Trim analyzes your spending and find ways to cut it down. They call your every service provider and negotiate with them to give you a better deal on the same service. They also find out about your long forgotten hidden expenses and cancel it.

This is a free service. You earn money by saving money.

You can earn money by reading E mails and watching TV

InboxDollars pays you for doing this for them. You get paid for opening and skimming their E mails and for answering the questions. You get a bonus amount for signing up with them. You get paid handsomely for your time, and you can earn more if you match the demographic profile they are looking for.

You can earn money also by watching daily TV clips on their site. InboxDollars works only on a cash only system.

You flip textbooks for profit with BookScouter

Textbooks are expensive. They cost much for courses such as Engineering or Healthcare.

You can flip them for profit. You can compare prices of the books across 44 different vendors and pick the one offering you the best price. You can also make cash offers to students and flip the books online for profit. You can run an ISBN through BookScouter tool in seconds only. You can make some extra money through it.

Pinecone Research pays you money for testing products

It is a market research company. It polls consumers about products on behalf of large companies, finding out their answers they look for.

Pinecone Research also sends you the products for you to use and test them. You can keep the products if you give them a quality review. So you get paid for your review and also can keep the free products.

The payout method for survey to the surveyors, offered by Pinecone Research is unmatched in the survey industry. The payments are good and frequent.

Nielsen tells you about your usage of Internet

This company pays you through their unique program, known as Nielsen Computer and Mobile Panel and it pays you for data. This company uses Artificial Intelligence to make inferences automatically about the user’s internet uses.

You can a steady amount per anum from this company, as its non invasive ways, that does not slow down your devices, by running anonymously in the background to collect data, does its job silently. You have to just register your device and leave their app installed.

You can rent out your extra space with Airbnb

You can earn money by renting your extra space to Airbnb. You can list the space on the app and screen potential guests to get paid. Airbnb provides you a huge sum worth of insurance of your belongings, to cover you up against any mishap.

You create a listing by filling out a description, taking and uploading photos of your space and setting a price. The guests can guess what is your place is like. You then set a date the space will be available and draft your house rules. The moment the listing is live, guests can book and stay at your home and your earning begins.

You make money on the go with Uber Eats

If you have a vehicle or if you can move on your feet, you can get paid to deliver food in your spare times, with Uber Eats. You have to deliver all types of food to a wide range of customers.

You can sign up in minutes. No fixed hours of work and no bosses for you. You can work whenever you have free time. You get paid instantly on delivery.

Earn with renting out your car with Getaround

If you can spare your vehicle, you can rent it out to Getaround to earn money. They list your vehicle in their app and automatically connect you with people in your area, who are in need of borrowing a car. They can view, book and retrieve your car straight from that app. You need not mess around anywhere.

You get access to premium parking as well as an amount for monthly rental credit, as a Getaround car owner. You also get an insurance coverage of a real huge amount. You can sign up with them with just a few clicks. Give the name of your car, your locality and availability and you will get the rent paid monthly, on 15^th of every month.

You can refer new users to Vindale Research

It is a market research company. You earn from your surveys. You can refer them a new survey taker to earn a bonus amount.

You focus more on referring users. There is no eligibility for this work. You register, log in and get your referral link. You find out how and where you will get new users.

Earn money by becoming an Instacart Shopper

It is serving them who have difficulty in leaving home. Those who cannot even shop for their groceries, you work to help such people. You deliver the ordered items from the store and deliver it to them.

You sign into the app and mark yourself available for shopping. You serve people and get paid for it. The amount varies, but you can earn good from Instacart Shopper.

Make fast money as Freelance writer

You can write to earn money. It is an opening of jobs available nationwide for writers and specialist on topics. The bloggers, business owners and big brands pay you good amount of money for your writing for them, if you are a high quality free lance writer. They prefer to outsource their writing work to hiring full time staff for the work. Writers are earning fabulous amount of money from Freelance writing work.

You can earn money by becoming Freelance Proofreader

If you have keen eyes and can catch typographical mistakes, poor grammar or any mistake in written text, you can earn money with Freelance proof reading work. There is an app Proofread Anywhere that teaches how to proofread. You can sign up with them to join their free workshops and they will tell you how to make money from proofreading work.

You can buy Dividend Paying Stocks through Ally Invest

You can have a variable income by investing in the stock market, outside your own business. S&P 500 has given a constant return of 8% per year on an average, since long. It is higher than any other investment options.

You can opt for stock investment if you have some extra money with you. It will generate you passive returns. You should contact a discount broker like Ally Invest for this. You can have either a Managed account or a self Directed Account, for investing in stocks.

You can start a Blog with HostGator

You can make money with this. DollarSprout uses blogging to share information about earning and saving more money. You can do your part in it and make money.

You can start writing a blog on any subject that interests you. You can earn money through your blogs. Some of the bloggers are earning a good sum of money with HostGator. You can get started with a very meager sum of money spent every month. You can check out HostGator for this.

Join Fundrise to become a real estate Moghul

Real estate investment is now being changed by Fundrise. You can now benefit from real estate investments regardless of your net worth. You can generate consistent cash flow and long term appreciation from Fundrise now.

You can now invest your money in a portfolio filled with many real estate projects, according to your objectives. Every project is carefully developed here to grow your net worth.

You can get paid by investing with Acorns

Acorns is a simple investing app. You can make your money grow by investing your money into investments designed to grow in value over time. It is a great app in making your investments if you are new to this field.

Acorns rounds up the spare change from your daily purchases and invests it in stock market. It offers a bonus to you to sign up with them. Acorns will deposit this amount into your account the moment you open a new account with them.

You can have Peer to Peer Lending to earn money

It is a financial system that matches borrowers with investors. You act as a bank as an investor. You fund projects that have potential returns. Services of Lending Club tell you who is potentially good for lending your money.

You can open an account and transfer some money as minimum deposit.

You can build a portfolio by investing in a range of loans in increments with little amount of money.

You will receive monthly payments of Principal and Interests as your borrowers repay their loans.

You can reinvest this amount or withdraw the cash.

Play video games with MyPoints and get paid

MyPoints is a reward site. It pays the users to perform micro tasks on a daily basis. You can earn points every day by watching videos, more points by visiting certain partners and maximum points by playing a game on the site.

You should make it your home page, as your daily playing is very important. You can also refer users to this program and earn money. You can withdraw your earnings via gift cards, travel miles or PayPal cash.

You can collect money with Rakuten

You can earn money by going out of your house to buy something. You earn by getting cash backs instantly on your purchases.

You can use Rakuten in tandem with your choice of cash back credit cards and you will be saving about 10% to 45% in all the items you buy throughout the year. You can save a good amount of money in a year and this money saved is your money earned.

You can automate your savings with Digit

And you can get a cash bonus also with Digit. Digit is an app that analyzes your spending and automatically saves a perfect amount for you every day. You can plan for your next event with this automatic savings made by Digit. You can set up your account to get a free bonus also.

You can earn rewards easily with Drop App

Drop is a free app. It rewards you for your daily spending. You have to download the app and create an account and then link a debit or credit card with it to start your earning. You earn points when you shop with the partner brands of Drop App.

You can also earn points by completing simple tasks and your referrals to your friends. You can earn points by integrating other apps or completing a Linked or Mobile offer.

Earn money by doing virtual assistance work

It is the best and fastest way to earn money. Virtual assistance help small businesses to complete their daily tasks, making them free from hiring extra manpower.

You can do customer support, administrative support, management of social media profiles, management of websites, E mail copywriting and marketing etc, and earn a good amount of money every day.

You can walk dogs and earn money with Rover

Rover is a dog walking and a pet sitting website. It looks for qualified dog walkers in cities, all over the country. You need to be 18 years of age to start this work. You can earn good money for just a 30 minute walk and you can make money fast.

You can make money with Facebook ads

You can create and post ads on Facebook for so many of your local businesses, who are not able to do it themselves and they are losing business for it.

The industry charges a large sum every month for this from their clients. You can do it for fewer amounts to get started. You will grow as more clients come in for you and your reputation grows with it.

Earn instant money by linking a card with Dosh

Dosh is a cash back app and is very popular in social media. It offers free money to attract new users.

You have to download the app and connect your credit or debit card with it. You now earn money on your every purchase. And can deposit your cash backs in your bank accounts. Every reward in Dosh is pure cash.

You can earn money by telling your five friends about Ibotta

It is also a cash back app. It helps the consumers to save money on common purchases. Ibotta offers bonus to you at the time of your signing up. It also gives you cash in a grocery store.

Earn money by completing micro tasks

Micro tasks are the simplest way to make fast money. These are online work and you get paid to do it. You can do these works from home. You need not appear in any interview or work for any set hours to do this job.

You can explore crypto currency to earn money

You might be knowing about crypto currency. You can join the action but you must have thorough knowledge about it first. You can do this work with Coinbase App. You can sign up through Coinbase link and investing some money.

You can find unclaimed money

You can visit Unclaimed.org site for finding money that is due to you and you have forgotten about it. This website helps you to find your this lost money.

Listverse helps you in making fast money

If you are a writer, this website is for you. It has umpteen numbers of articles. It pays you money to write a listicle of your own. You should know fair English for it, a sense of humor and love for unusual and interesting things.

New Lyft Driver pays you bonus money

You can become a Lyft driver and it will allow you to make money fast. When you complete your 100^th ride, you get a lump sum in bonus. You can get the bonus if you work hard on weekends.

You can drive with Uber

You can drive with Uber and make money fast, on your own schedule. They also offer good bonus to new drivers in special areas.

You can get a promotion in your job

You can increase your earning by getting a promotion in your job.

You can ask for a pay raise

You should ask your boss to give you a pay raise.

You can work overtime

Working overtime is also a great way to increase your income.

You earn more money to meet your needs and to have more freedom.

Do you wish to add any information to this article? Do you have any question to ask? Connect with us.

Tips & Tricks

Best Tips and Tricks to help build your Brand Awareness

by Karen 22nd January 2020

written by Karen

Brand awareness for your brand is vital for your business to succeed, among your competitors. Continuously building brand awareness is very important for you to stay on top of the competition.

Branding

What is exactly meant by Brand Awareness?

Brand Awareness is your potential customers being aware of your brand, of your product, of your business or of your company. Unless your customers know about your brand, products, service, business or your company, how are they expected to give you business by purchasing your product or your service?

Brand awareness is making people know and remember your brand. They can do so by previously seeing the logo of your company or the name of your company. You build your business reputation by building brand awareness. You can increase your sales by acquiring new customers, retaining the old customers and beating your competitors, with a good brand awareness program.

Once your potential customers become aware of your products, your services and your company, you have to provide them with in depth knowledge of what you sell to them. A stage comes in brand awareness, when people can recognize your brand, seeing your logo or the name of the company, even from a considerable distance. This is known as brand recognition stage, which is after the brand awareness stage. This stage allows you to target your audience, generate leads and ultimately close sales.

How to build Brand Awareness for your business?

Building brand awareness is not a short term process. You need to build a strategy to make people know about your brand. It will help you to earn your customer’s trust and make your brand’s presence felt on so many channels.

You need to target highly specific audience for making a strategy for increasing your brand awareness among your customers. You have also to focus on brand recall and ways of engaging your customers.

You must be clear about your target market and develop buyer personas. You must have a focused audience. You must have people who would really engage with your brand.

Put quality before quantity always in determining your target audience. You have to focus on rate of brand recall on all platforms first. You can advertise on social media platforms and post your blogs to engage your online customers.

Important components for building your branding strategy

You have to be consistent in your ad efforts

It is really important for you. You cannot afford to be Off and On. Consistency makes people know about and remember your brand. Consistent visibilities of your logo, the name of your company or your products on various social media platforms make people remember your brand.

Consistency also adds to the SEO. In your Google My Business app, you can see that your NAP or your name, address and phone number is being continuously displayed when you search for your business. You should try to make it same on every social platform.

Make sure to keep the same name of your company on every Google app to make all the Search engines search your company clearly, without any confusion.

The consistency of appearance of your brand on every social platform will earn you the trust and faith of your customers. They will repeatedly return to your site to make more purchases. And you rank high on Google Search.

Keep on Investing on Advertising

You need to be careful about selecting the right channels for your brand to advertise on, while you invest on advertisement for your brand. You can select Social media platforms and Google advertising, to give you best results.

Your advertisements on Social Media platforms, such as Facebook, should be accompanied with a proper and resonating image of your brand and products. This makes Facebook also approve your ad. Do mind to include your logo in your ad.

Including your logo in your ads is a strategy that helps in increasing your brand awareness. Google with Adwords is also a great platform to run your ads. You can add search and display ads on to this platform. Search ads are text based and are visible when you Google for anything.

You must use brand’s target keywords for your search ads and images, which reflect your brand for your display ads. Your entire range of ads should be cohesive with each other and with your website. Your all efforts of ads in various formats, on all platforms should be exactly the same, to build brand awareness in your customers.

You should use Google advertising and social media platforms in tandem to get faster results in creating brand awareness for you. It will help you to increase your leads and close your sales faster. Never forget about online advertising as it is the biggest opening to build brand awareness for you in most effective and speedy way. Digital ads will also allow you to track your customers and your Return on Investments.

Focus on your Social Media presence

Your social media presence determines the success of your brand awareness strategy. You must be regular in posting your ads. You must reply to all the comments received on Facebook. Your interaction with your customers makes your brand trustworthy to your customers. Answer their questions and solve their problems regularly that will make your brand popular in your customers.

You can also do a live stream. It is cost effective and helps in increasing your conversion rate fast. Choose the social platform that has the highest conversion rate; make interesting and enticing contents that will attract more people to what you have to offer to them. Having good CTAs in your live stream will earn you leads fast.

You should create a hashtag for your brand in Instagram. It will help users discover your products and brand. Use hashtags that is generic, niche and branded to build brand awareness. It will help you to find followers many folds in no time.

The tone, colors and photos on your social media channels will help you build brand awareness real quick. It creates an Instagram theme for your brand that makes your entire photo on Instagram give a similar feel to the viewers and they can easily associate it with your company.

Pinterest will be a great help for you. This platform will help you to generate traffic continuously to your site. It will also give the people insight of your products. You do it by creating interesting visual contents that stands out among everything else.

You may partner with other bigger brands

A referral program can be a great help to you to gain new customers and to increase your brand awareness. Your loyal follower helps you by sharing your brand with his friend.

Your brand gains trustworthiness by the word of mouth publicity from the friends of your customers. It is a referral program for your brand awareness strategy. It has been tried by so many leading brands.

You can offer a free trial to your new customers

Free things are never refused by anyone. Free trials make your new followers sanguine about the quality of your products. It helps building trust and brand awareness for your brand. Many leading brands have tried this strategy successfully.

You can do something positive for your customers

You must act positively towards your customers. Reply regularly to positive reviews, respond to comments made on social media platforms, or answer the questions put by your customers on Tweeter. You may also try your own form of positive branding.

This strategy has been tried by Dominos with immense results. People recognize you when you do something good. It helps in building positive brand awareness and attract customers to your products.

You provide value to your customers

It is a great way to build brand awareness. You can write a blog, a healthy blog for upkeep. You can blog weekly to keep your customers engaged to your brand. Blog writing services are there to help you if you are unable to do it for yourself for some reasons.

You should have topics, giving value to your potential customers. You can answer the questions asked by your customers in form of a blog. Your blog should be full of high quality information. The search engines takes into account of how useful your blog is to your readers. You should create blogs with right Keywords for SEO, to outrank your competitors.

Don’t forget to entertain your customers

Brand awareness can be achieved fast by entertaining your customers also. You can connect with your customers on a personal level and entertain them to gain brand awareness. A clothing brand has successfully done it. Their idea was to post entertaining contents that made their customers laugh. That won the game.

Keep on retargeting your visitors

Retargeting is the only way to win back those customers who visited your website but did not convert. Retarget your these customers as soon as possible. You may identify the area where your customers left your sales journey. You then finalize a retargeting strategy to bring back these customers to your business site to close a sale.

You can retarget in several ways. You can collect the data from your customers who visit your website and use this data to retarget them on social media platforms and Google ads. You can also use e mails to retarget your customers. Cart emails those are abandoned are most popular ways to retarget, by politely reminding them of their abandoned business. Use retargeting to build a strong relationship with your potential customers.

There are many brands with high level brand awareness. They have done it with techniques such as changing a logo, giving a unique business slogan, adding an emotion to their brand, giving a fresh look to their brands, with iconic colors, slogans, and unique ways of marketing their brands. You have also a strategy that helps your brand to continuously grow with time.

Do you have anything to add to this topic? Share with us.

Style

Generate More Leads with Lightbox Popup

by Karen 7th January 2020

written by Karen

PopUp on Website

When you go to a theater watch a movie, you will notice that they turn the light off before starting the picture. There is a reason behind it that is to highlight only what they want to show. Same way that lightbox popups show up the way they do. You will find them on top of the page which you’re viewing and with a darkened background. Would you like to take a guess? Yes, of course to grab your attention.

Lightbox popups are also called modal popups. These are among the most effective ways to convert the visitors on your website into email subscribers and leads. If we talk about the existence of Lightbox popups, it rose to fame a few years back. These popups are only not just good for just capturing email addresses, but they also catch the attention of the visitor and add value to the website.

We can understand, how difficult it could be to build an email list. It is one of the top priorities for a business owner. However, it is true that it can be built manually through meeting people and obtaining their permission, but how wonderful it would be if people fill their subscription forms on a website or through a lightbox popup. You don’t have to put those extra efforts by asking the people if you should add their names in auto sender. Lightbox popup is amazing and this is why webmasters use it to embed images videos, or simply to share messages.

What are lightbox popups?

In today’s scenario, it is highly impossible for a person that he hasn’t seen a lightbox popup while searching for things online. Honestly, lightbox popup has an equal amount of share of lovers and haters. Few people like the way to come on the screen when to visit a site, while others just hate it because they were busy in reading some important information. Be it anything, lightbox popup has become one of the best methods for marketers to get the attention of subscribers. A little advice here. If you’re not using lightbox popup currently, you should be? And if you already are using them, use them efficiently.

A lightbox popup appears on top of the page while doing the background blur so content is highlighted. Because it makes rest of the website inactivated and dimmed out, the attention is given to the popup only. By this way, they make sure that the visitor is only focused on the popup than anything else on the screen.

Advantages of using pop ups

One of the primary benefits of using a lightbox popups on your website is that it ensures to form your subscriber base. Not just Lightboxes are the best sources to gain leads or subscribers, it also helps in nurturing relationships with prospects, clients, subscribers, and customers. If lightbox popups are used properly, they can help to deliver or improve the experience for the user. Lightbox popups are used to inspire site visitors in order to subscribe to the newsletters. Lightbox popups can be used for a number of reasons, comprising highlighting of a case study. Apart from just gathering email addresses, it can also drive the user to another page on the website.

Conclusion

Lightbox popup is one of the best things to be used for not losing customers. There are times, when we lose customers because of our outdated practices. And, lightbox popups are best things that would surely work, especially with the use of smart triggers and visitor personalization. So, if you won a website, be sure to use a lightbox popup to attract customers.

Social Media

Best Way to Create a Facebook Ad That Captures Attention, Lead & Sales

by Karen 23rd December 2019

written by Karen

[Image by mohamed Hassan from Pixabay]

The first 3 seconds of any advertisement determines the value of an ad, because only the first three seconds of the ad are vital for capturing the attention of the viewer. It is necessary to create such an effective advertisement on Facebook, since Facebook is one of the most popular social media platforms.

If you are interested to know how such an ad can be created on Facebook, this article is for you.

Why create an ad on Facebook?

Facebook is the social platform which has most number of active users and this number is rising every day. The annual growth rate in active user’s number is about 11% and has currently crossed the 2 billion mark.

The leading magazines claim Facebook to be the fastest way to make money. Facebook has also proved itself to be the top priority among the professional marketers, because it helps in increasing their exposure, traffic, leads and ultimately sales.

You have to be aware of the following, in case you want to achieve the desired results:-

You must be aware of your target audience

To create an effective ad on Facebook, you must know everything about your audience and then create ads that appeal directly to them. You must be aware of every details of your target audience, their gender, level of income etc. This way you will be getting better results with less expenditure.

The goals, challenges and interests of your audience should be clear to you. Facebook has a huge collection of data from number of years. You can target your audience by focusing on some of the interesting things, such as:-

Age of Children.
Renter Owner.
Relationship Status.
Job roles.
Preferred Entertainment.
Fitness interests.
Anniversary, birthdays or such upcoming events.
Hobbies etc.

(Image: © Axe / lyfemarketing)

You can begin by putting together some written profiles. You have to know how to align ads with their targets to make them real relevant. It helps to increase the Relevance Score.

Know about Relevance Score

Facebook is not interested in showing ads which do not interest the potential customers ultimately into bringing sales, because it makes Facebook lose revenue. Facebook is rewarding those businesses that show ads only to those people, who are likely to engage with that ad and result into business.

Facebook tracks the reaction of people who see your ad. Then they compare it with a competitor and data from some other industry. Facebook then gives your ad a Relevance Score from 1 to 10, 10 being on the top of relevancy.

Facebook then adds your score to your monetary bid. If anyone with a low relevance scores bids higher for the same space, Facebook will give you a discount.

If your Relevance Score is high, the cost of your ad will be low on Facebook. You need to capture the attention of your audience to have a high Relevance score. Your Return on Investment depends on your Relevance Score.

Steps to create a Facebook ad

You have to have a prefixed budget for your Facebook ads

You have to plan for ways to create an effective ad campaign on Facebook and you have to consider all expenses for it up front.

Having a clear budget before hand saves you from overspending in Facebook ad campaigns and you may not get any results from your ads. You must consider-

The Costs per Click.
The related research and planning.
Creation of an ad.
Management of your ad campaign.
Ongoing analytics, testing and optimization.
Landing pages of the ad on your website, because if your ad can direct people to your website, you will need a dedicated landing page for that ad, to make your buyer to continue his journey. You must have fast and mobile friendly landing pages to get results.

You must stick to your budget to create a Facebook ad that delivers on its promises.

You have to choose the right type of ad

Facebook offers you a number of varieties in ads. You must know what will work for you.

1 The Lead ads

Lead generation is important, in fact the most important objective of your ads. There must be Lead Generation Process to maximize your return on your marketing budget.

You should follow up with the people who have crossed the stage of “Getting to know you”, after you have their contact information. You are likely to convert them to your paying customers.

This is what the lead ads do for you. Facebook fills the form to the maximum, making the person to do the rest and submit.

(Image: © Axe / lyfemarketing)

You have to offer a reward uniquely valuable to your target audience, in exchange of their contact information. This may be-

Free trial
Chances to win.
Use of useful application
Exclusive content
Additional information.
Exclusive access
Exclusive deals.

Exclusive word is vital here because it makes the people feel special to sign up with you. Lead ads become more effective when people have already seen your brand a couple of times. It is best to use them in conjunction with other ad types, which will help to increase the conversion rate.

The Offer ad

The offers are something your viewers cannot refuse. It reaches and converts the people who are ready to buy. Offers make them buy your product.

You have to be intelligently creative in creating Offer ads. Avoid 70% off type slogans as they project negative image about the health of your business. It also reduces your profit margin. You would better offer your customers-

An interesting and useful free gift.
Some amount of discount in price on their immediate purchase.
A service up gradation for maybe 3 months to one year, on making an immediate purchase.

These will make your customers feel special. It is always best to put a short time offer for immediately converting your customers.

The Carousel ad

It is the category of ads that get the highest number of click through rate. This ad is a series of images or videos that can be used for:

Telling a story.
Showcasing a range of products.
Showing different features of a complex product.

Creation of a Carousel Facebook ad depends on the target of your buyer’s journey. You may showcase a number of visually appealing products to introduce people to your brand, if your customer is in the awareness phase.

You can focus on a signature product, if your customer is already aware of your brand. You can show them a mixture of products their features also and add videos to your carousel ads.

Carousel ads give phenomenal results for the up sell.

The Video ads

About 45% of the viewers view video ads on Facebook, for over an hour a day. 92% share the videos liked by them. More than half marketers claim video ads get best sales results for them.

Videos get much more share than text only and text image combined posts on Facebook. The majority of digital marketers use video marketing because of its remarkable results.

A video is worth a thousand pictures. Video relays a message to your customers within seconds. They are great for brand awareness and is on the top of Content Marketing funnel, at the beginning of the buyer’s journey. A video gete the people interested.

A video can keep the person engaged who does not know about your brand and help him to go deeper into your products. Make precise videos with immediate narrating the story. It is a stealth conversion tool as people enjoy a video without feeling any pressure.

The Remarketing Ads

Remarketing gives you control over your customer. It results into faster and accurate conversions. It reduces the chances of your customers defecting to other brands. You can lead a person to your product or brand, with remarketing ads.

Remarketing can increase your Click through rates by 400%. It can double your revenue and is affordable. You can remarket in Facebook to:

Your uploaded contact list.
Your existing followers.
The people who have watched your videos or clicked ads in the past.
The people who have watched your profile
The people who have visited your website and to many more.

Now consider the ad itself.

You have to create resonating graphics and messages

Connecting to right person, with right message at right time

You must be clear about the needs of your audience. Your ad on Facebook must reach to your audience.

You start by evoking emotions

You can evoke excitement in your customers.
You can evoke curiosity in your customers.
You can give them peace of mind.
You can evoke their strong desire for your product.

You can also evoke negative emotions in your customers

Fear that make customer buy things.
Fear of Missing Out.
Sadness or Despair
Being jealous.

You have to focus on the visual impact of your created ad

Facebook encourages impactful visual ads as it is also required by Facebook and as well as by your customers. Facebook treats more favorably visual ads than texts ads.

You need to entice your customers with a value proposition-

Otherwise no one is going to entertain you. Do what your customer wants. You have to use your messages and visuals to convey value to your customers. Yo can do this with great visuals.

You have to be clear with your “Call to action”-

A clear call to action increases the click through rates.

Clear call to action tells people what is to be exactly done with the ad. It will be shared by somebody, some will visit your website and some will buy something from you.

Give clear message to your potential customers. This will kae you capture attention and to get results.

This helps you to achieve your ultimate objective of having increased revenue and to grow your business.

You have to strictly follow the rules

You can use Facebook’s Text Overlay Tool to guarantee that your text to visual ratio is acceptable.

Facebook gives clear instruction of not to use less than 1200×628 pixel resolution. You can adjust the size of ad size by image editing programs. If you lack technology knowledge, your brand will appear to be unprofessional. Your granny ads will make your customers doubt your brand’s quality control.

Facebook’s Ads Guide offers you additional information of ad spectacles. Make sure of reviewing before creating ads. Or you can have the services of a Digital Marketing Professional.

You need to align everything

You align your

Message with Visuals- both should be same.
Ad with your target- ad should aim for achievement of your target.
Ad with your brand-ad should have a certain branded look.
Ad with your objective- should work toward achieving your goal.
Objectives with bigger goals- to fit with bigger pictures.

You must be honest about stating your objectives

Facebook always wishes you to succeed since they also make money with your success. They provide you with a list of objectives to choose from-

You should decide a time span for your ad

Never allow your ad to run indefinitely on Facebook. It can slow down the returns significantly. Your Click and conversion rates and impression may go down. You may also receive negative feedback from your followers. It will impact your Relevance Score negatively. Your ad costs will go up.

Never allow your Audience to suffer from Ad fatigue

It happens with your audience seeing your ad for umpteen times. They could have clicked on it; they could have purchased your product. Now they are bored with your ad.

All ads have a limited shelf life. Do not run it for too long. It gives the worst negative results.

Never allow to occur Audience Ad Blindness

When your ad runs for too long, it fails to get noticed by your audience. The audience starts drifting and all their attention goes elsewhere. Never allow this thing to happen. Your audience will ignore everything about your ad.

You decide first how long a Facebook ad should run

It should run for an average 2 to 4 weeks time. More than that will lead to fatigue and blindness of your audience. You may minimize your ad for even 7 days also.

You have to be on top of your analytics. Be alert if your performance declines. Decide whether you have to continue with your ad or pull it off early.

The audience ad fatigue and blindness occurs on:

Your working on a real tight budget. It may minimize your marketing efforts. You may be producing non desirable ads.
Your audience may be very small. A very small group of people are seeing your ad.
Your competitors may be copying your ads or your color schemes.
You might have added too much variety to make your audience unstable.

This is how you can create an effective ad on Facebook to give you excellent results.

Do you want to add some information to this topic? Do you have a question to ask? Check in with us.

Tips & Tricks

How to Create a Wikipedia Page

by Karen 16th December 2019

written by Karen

No one can deny the importance of a Wikipedia page for any company, organization or an individual, in this current digital world. There is a Wikipedia page for about everything that exists on the Earth and maybe beyond.

Wikipedia has proved to be the best third party source for high ranking on page one of Google. The accompanying Wikipedia page becomes almost instantly visible, the moment you search for an intended keyword on Google.

buzzfeed - Wikipedia

Wikipedia is a highly recognized website. Anyone interested to know anything about your company and about your business, will click invariably first on Wikipedia page for the related information.

You need to create a Wikipedia page for your company without losing any more time, if you want to increase your brand awareness and brand visibility online.

How to create a Wikipedia page for your brand, business or company?

The First Step- To Create an Account

You have to go to the homepage of Wikipedia and click on”Create Account”. This button is in the right side of the top.

How to create wikipedia page

You then have to enter all the necessary information here. This includes the User’s name and password. Then you click on “Create Account”.

The Second Step- To get promoted to an Auto confirmed User

You will see a box pop up that will read as “Help Improve Wikipedia”, when you first join Wikipedia. This box has a link for you to start editing an article.

You have to become an auto confirmed user, before you can create your page in Wikipedia.

Typical Guidelines for an auto confirmed user in Wikipedia

The precise requirements for becoming an auto confirmed user in Wikipedia varies as per the situation. But all those maximum English Wikipedia user accounts are considered auto confirmed which are more than four days old and have made a minimum of ten edits.

You have to be patient here. You spend first few days editing other people’s page, once you have opened an account in Wikipedia. You have to click on “Edit a Page” for this job. Once you click on this button, you will find a number of links on the top of right of every paragraph, with the word “Edit”. This will prove quite easy for you.

You proceed to the next step, once you get the status of being Auto Confirmed.

The Third Step- To Create a Page

Here lies the real challenge for you, to create a Wikipedia page.

You have to go first to Wikipedia’s “Writing an Article” page. You will see a blue button, when you will be scrolling down the page. This blue Button reads as “Article Wizard: an easy way to create article”. You have click on this button and you have to auto confirmed for it.

Help Your first article - Wikipedia

Now, you will be again redirected to Wikipedia’s Article Wizard. You will be finding two options here. You can immediately begin to create your page by clicking on “Next”, or you can practice editing your page in the sandbox of Wikipedia.

You click on “Next”, as you have to create a page,

Please note this very important point here. Since it is very likely that there is no page available on Wikipedia for your company till now, you are free to include as much or as little information about your company, as you want. You are also willing to structure the page for easy readability for your readers. You want to feature some basic and important information about your company first. This may be about what your company does for business etc.

HubSpot - Wikipedia

If you see the example of a Wikipedia page of a company, you will find that may be the page starts with two sentence overview of what the company does. It is followed by a table of contents, mentioned on the left side of the page and a ”Fact Sheet” mentioned on the right side of the page. You may find the history of the company, just below the table, that is followed by the description of the company’s software and services.

The information about the company on the Wikipedia is so structured that it becomes most useful for a new visitor, who has never heard anything about the company. This page will provide complete information of the company to him, to make him clear about everything the company is or does, including the comments made by third party sources about the company.

The Fourth step- To Provide Citations

Wikipedia is no less than an Encyclopedia. You have to include citations to prove the validity of your created topic. These citations are to be of the various articles and third party sources.

Wikipedia gives you a warning before you begin creating your page. This warning states “The topic of an article must already be covered in reliable sources that are independent of the subject. These include journals, books, newspapers, magazines and websites with reputation for fact checking, Social Media, press releases or corporate/professional profiles do not qualify”.

These citations give credibility to your business. It allows the readers to have faith in your company, to trust that your company is real. You should look for magazines or newspaper articles that has mentioned about your company, for other websites that back links to your website as a resource, or for directories that link to your company’s profile.

The Fifth Step- To Submit the Created page for Review

You have o submit your created page for review, once you have finished creating your page. Your page will be uploaded as an official Wikipedia page after Wikipedia deems the page as a creditable source.

The Sixth Step- You have to update your page regularly

Once you have started the job, you have to continue doing the good work. Once your Wikipedia page begins ranking on page one of Google, for your company, you need to regularly update the page. It is very important for you. It has to give the most up to date information about your company, your products and your services, to the readers.

You also help to maintain absolute transparency about your company and business by regularly updating your Wikipedia page. Your customers remain aware about your company’s developments and you can have new leads for your business.

A quick Google search can provide anyone with all the information he needs. He can have social media profiles, directories, press releases on any given subject. You give your viewers a trustworthy source of information related to your company, brand and business, by ensuring that you have a up to date Wikipedia page.

Do you have any queries related to this topic? If you do, share with us.