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There are a lot of reasons why you might want to use a Frequently Asked Questions (FAQ) page on your website. From educating visitors about the products and services you offer to increasing traffic to your site, these pages can do a lot to boost your bottom line.
You might want to discuss this with your SEO consultant Singapore to help you get started.
Research Long Tail Frequently Asked Question Keywords
Long tail keywords are the keywords people use when they’re looking for something specific – that’s less than ten words in length.
Long tail keywords are ideal for SEO, as they’re more likely to rank in search results.
You can find out which long tail keywords people are using by researching your industry’s most frequently asked questions (FAQ).
Let’s look at an example. If your business is an immigration agency, you want to know what people are usually searching when applying for PR.
When you type in how to Singapore PR application, Google will show you a list of auto-filled results.
Review Your Website’s Search Tool
To give you another idea about what to include in your FAQ section, you should look at what people are searching on your website.
The more they find answers to their questions on your page, the higher the chance these leads can be converted.
To do this, you need to dig into your website’s search data and look for keywords that bring traffic to your website as well as the phrases that are commonly queried within your site.
For instance, you’re a wholesale drinks supplier Singapore.
Some keywords may include available alcoholic beverages or delivery.
The more information you can gather about your website’s search data, the more you can fine tune your content strategy through FAQs moving forward.
Ask Your Customer Support Team
When you are building your FAQ pages, remember to take advantage of customer service representatives.
They’re on the front lines every day and will be able to give you a better sense of what your customers want, as well as provide valuable insight into what they’ve been asking that you haven’t thought about.
Some of those queries are repeatedly asked by many so having those addressed in the FAQ section will help them find the answers quickly and unload your team with some requests.
Learn from Feedback
The next thing you should do is to read the reviews on your website. It will give you a good idea of what your customers think.
Also, the feedback that you get from your customers is an organic source of FAQ information.
This can help you set the expectations for your customers, hence, lessen the negative reviews in your site.
Categorise by Topic
If you are using a FAQ page for your site, you need to be sure that you have a list of questions and answers. You might even have a long list of questions like more than 10. It can get overwhelming to read through them all.
To organise your list, you should group questions by topics. Organising in this manner is a great way to make your content more useful and easy to look for.
Keep It Brief and Relevant
If your FAQ page is too long, it is going to be very difficult for people to read through it. This can be a problem because people have different reading skills.
You should keep the FAQ page short, thematic and up to date. If you are getting lost in the details, your customers are going to leave your website and go to another one.
Direct Towards Call To Action
The final step of creating an FAQ page is directing your audience towards a call-to-action.
Your audience should know exactly what they should do when they come across your content.
It could be as simple as signing up for your newsletter, a chatbot, or as complex as purchasing a product.
If they are satisfied with the answers in FAQ, your audience would probably want to sign up for your free email course.
Conclusion
An FAQ page can be an incredibly powerful way to drive targeted traffic to your site, and it’s very cost effective. If you sell a product or service, people searching for answers to common questions on your page could become potential customers. You need to make sure that your FAQ page is well-written and has clear instructions on what information visitors should expect.
