The main objective of any content, of any type, is to be ranked high on the Internet. This ranking is in the search engines in the internet. The contents on the internet remain insignificant, if it is not able to generate traffic.
In such a condition, it is necessary to review your current adopted tactics of Search Engine Optimization. The Search Engine Optimization tactics that you are now adopting may be outdated and has to be changed by you, for getting better results. Here are some SEO tips for you, which will serve as a quick SEO guide for you to have best of search results.
We will be discussing about and focusing on the best collection of actionable and time tested Search Engine Optimization Tip. These are the best tips for SEO for you to have best possible search results.
- Never use hash tag or # in URLs, since Google does not support the index URLs with # listed.
- Use Google Search Console’s Fetch and Render tool, with the new mobile first index, for testing as to how your mobile pages versus your desktop pages are being viewed by Google’s mobile search agent.
- Avoid using AJAX-Crawling scheme on the new websites. Remove Meta Fragment and migrate any website that is using AJAX-Crawling.
- You carry the ability to have compressed version of 50 MB, instead of 10MB as before, while your sitemaps are limited to 50,000 URLs per sitemap.
- Google Webmaster does not allow you to donate to charities and nonprofits, for a back link.
- You have to develop a video strategy immediately, if you do not have one, since Google integrates videos into Google Maps listing.
- Give importance to use of emojis, as Google will show emojis in search results. Emojis are important in local search.
- Google Voice Search is important. It is so with Google Answers and the Mobile First Index. It is best to incorporate queries, relevant to voice search, since Google Voice Search is available in 30 languages and to more than 1 billion people, in throughout the world.
- Use Google Adwords distance and store visit report, for optimizing the geographic regions and user’s locations making in store purchases, if you happen to be a store person yourself.
- Launch Google AMP or the Progressive Web Apps to prepare for Mobile First Index. Make sure your primary content and links list on the AMP pages or on the PWAs to have your AMP pages or PWAs in the mobile first index, served by Google.
- Monitor your back links on Google Search Console and disavow them once monthly.
- Give importance to unlinked citations, as they may prove to be important in future.
- Keep your link building white hat. All links will be devalued by Google, if it detects mass manipulation.
- Do not use Widget Links as a building tactic. They should be used as strategy for brand awareness and UX experience only.
- Do not build mass amount of links on directories. Use only high quality directories to add relevance to your brand.
- Do not making any changes to your websites, while migrating from HTTP to HTTPS. Google does not acknowledge many changes made at a time in your website.
- Have a clear linking structure within your website. Google navigates your website better when your body copy is internally linked.
- Always keep the speed of the site to 2 to 3 seconds for the user.
- Search Engines must crawl the duplicates to determine that they are duplicates. Canonical tags cannot save crawl budget.
- Swap your Twitter URL for Twitter cards. You can do same for Facebook also.
- Add a open graph markup to optimize your posts on Facebook.
- Facts and local guides are extremely beneficial for brands wanting to go to the tops in the ranking, with the Digital assistants rising.
- Use Instagram, if you are an e-commerce brand. It is important for business.
- You have to invest in Customer service in Facebook, so you can do business through Facebook messenger.
- The trips planning features launched by Google in their knowledge graph, to create travel guides to work to your advantage, if you have a travel company or are in local business.
- Create Shop the Look ads in Google Adwords, for converting more searchers, searching on mobiles.
- Linkedin ads will allow you to track conversions for the number of user, from your sponsored content and ads.
- Be featured in Google Search Live carousel results by having AMP pages, an Atom XML feed and a structured data markup.
- Create a 360 degree video for Facebook for live streaming 360 videos on Facebook.
- Geotarget your Facebook live posts to include specific locations, if you’re on Facebook and doing local business.
- Try to put your on Reddit, in US.
- The index age of your domain is very important for ranking. Older domains have better ranking than fresher ones.
- Use Google Local Inventory Ad program to have your customers browse your local stores.
- Thin contents are bad for ranking. Get rid of it or rewrite it. Use long term contents that give higher search results.
- Maintain a healthy link profile, since the search engines connect to this authority and the quality of your brand and overall website.
- Ask customers for product reviews or comments on products. Search Engines use these to attribute value to your product and result in higher rate of conversions.
- Clean all duplicate contents, hosted internally or externally.
- Rewrite Meta Descriptions if you see a low click through rate in Google Search Console Search Analytics Report.
- Track the pages the users are leaving on your website, by analyzing the exit pages.
- Make sure that your money pages are indexed with Site: Domain. Avoid double indexing as it may lead to duplicate contents.
- If an old content is still driving traffic, create new posts with similar contents.
- Comb through your FAQ pages as they are growing in importance and rewrite them to incorporate more search terms.
- Do not use multiple H1 tags on a single page.
- Have the services of a SEO marketer, before redesigning your website.
- Use SEO tools that are still in action. All of them are not accurate but proves to be good starting point.
- Create a separate sitemap for images, videos, profiles and blog posts, for Google to focus its crawl attention to specific sections of your website.
- Have rel=canonical tag on all your pages to direct search engines to the main page of your site.
- Adjust your parameters in Google Search Console to crawl your content, if your URLs are dynamic URLs.
- Remember to add both versions of your site, if you are setting up Google Search Console for the first time.
- Make sure to place rel=canonical tag to direct back to your original page.
- Change your internal links to HTTPS, before you migrate from HTTP to HTTPS.
- Submit all your sub domains to Google Search Console as a new property, to gain all data.
- Think of repurposing content into a video, for Facebook Live, SlideShare etc, at the time of creating content.
- Focus on quality over quantity, at the of link building. Link building and PR efforts are merging to create a more authentic linking experience.
- Remove all Pop Ups and interstitials from mobile, as Google has implemented penalty on sites using Pop Ups and interstitials.
- Do add your IP address to Google Analytics.
- Create a system for scheduling a manual outreach for link building and PR.
- Make your contents error free, while creating contents. Errors are poor experiences.
- Have a contract with an influencer always.
- Never use Magical page 1 Keyword.
- Use tools to reverse engineer the top performing content of your competitor, when you plan to write content.
- Clean all the hiding divs in your CSS.
- Have fresh contents to give your ranking a boost.
- Avoid long redirect chains. It hampers search engine crawls on your website.
- Add breadcrumbs to your site to increase your SEO and users experience.
- Have a Content Delivery Network to host your images, to speed up your website.
- Get the vector format images file since they scale better, giving better images on multiple devices.
- Change to HTTPS to run an AMP page.
- Use canonical tags if you have products with very close descriptions.
- Always no follow links listed in forums or comments, sponsorships, press releases and advertising.
- No follow links are good to identify paid external links, in case you link to a low quality website.
- Increase your quality reviews for your local business, with the launch of Google Allo.
- Make sure your NAP across local channels is same across all channels.
- Optimize for all characters to their maximum Google limits of characters.
- Google increased character limits of title tag to 70, the Meta descriptions to 200 on desktop and 172 on mobile. Make sure to use them all.
- Privately hosted domains get better ranking than shared hosting domains.
- Google can associate your topical keywords search terms by semantic search now.
- Launch a paid campaign for your non branded and branded keyword term, if you want to be on the first page of search results.
- Do not bother for Keyword density anymore.
- If your content surrounding the link is related to your main keywords, it will help in SEO.
- Add forms to capture leads.
- Personalize your call to actions based on a referral.
- Implement Scroll tracking with Google Tag Manager, on your Google AMP pages.
- Search to see when the pages last cached by searching cached: URL, while posting your contents to another site. Discard contents more than one month old.
- Incorporate phrases such as near me in the content and ad strategy, for voice search queries for locations.
- Develop your contents in conversational tone.
- Have a conversation, leave a few comments, or up vote other contents, to be engaged on your social networks.
- Integration of Visual Search is necessary for e commerce brands and retailers, into their marketing strategy.
- Add Chatbots to allow brands to interact with consumers more humanely.
- Stick to 15 characters or less, while choosing a domain name.
- Do not write manufacturer’s description, while writing product description, if you are an e commerce site.
- Check your mailbox and Google Search Console periodically to make sure that you have not been penalized by Google.
- Check your Keywords if there is a sudden drop in traffic.
- Invest in high quality content if you are new business start out.
- You can use guest postings to create contents.
- Combine the content in one big piece of content if multiple pages of contents are having same keywords.
- Beef up your contents by adding all the missing pieces to your contents.
- Make sure to find all variations of your website, when you are searching your site in the search engine.
- Make sure to optimize the desktop version of your website.
These are the tips that cover you to increase your organic traffic, when you are using search engine for the first time. Do you have any comment to make on quick and actionable SEO tips? Have you tries anything extra than is mentioned in this article? Keep us posted.