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Growing your audience is difficult. It requires patience, diligence, and a lot of time managing social media channels. But did you know that there are ways to grow your audience fast and organically? That’s right! Transcription services for podcasts can be used to help grow your audience in an easy way (and one with great ROI). This article will share ten easy ways that podcast transcription services can be used to help grow your online readership in no time flat.
Growing your audience is difficult. It requires patience, diligence, and a lot of time managing social media channels. But did you know that there are ways to grow your audience without posting on social media at all? That’s right! Transcription services for podcasts can be used to help grow your audience in an easy way (and one with great ROI). This article will share ten easy ways that podcast transcription services can be used to help grow your online readership in no time flat.
1. Increase Your Twitter Following
This method is one of the most obvious yet often overlooked. Every time you upload a new podcast episode, send it to ‘transcribed’ and post the transcript on your blog or website with a link back to the original work. You can also use transcription services to create an eBook containing some of your best work and post it to your blog as well.
2. Make the Transcript Searchable on Your Blog or Website
If you leave the transcription as plain text, people will need to manually copy and paste each phrase into a search engine in order to find out what you’re talking about. If that’s not an obstacle to sharing your work, I don’t know what is. Instead, use your blog or website to make the transcription searchable and more accessible. Create a transcript index at the top of the page with links that say, “Page 1,” “Page 2,” and so on (or you can create custom links for each section).
3. Put Your Transcript on Your E-mail Signature
If you send many e-mails and use your e-mail signature for promotional purposes, consider adding a link to the transcription on your blog or website. You can even try having the transcription open in a new tab so that people who read it on their e-mail don’t have to leave their inbox to get more information.
4. Outsource the Process With Professional Podcast Transcription Services
The transcription process is time-consuming and tedious. If you would rather create new content instead of transcribing old episodes, consider outsourcing with professional podcast transcription services. You’ll save time and still get a complete transcript of your podcast in the hands of your readers.
5. Double (or Triple) Your Content with Transcripts
Another way to use transcription services is to transcribe your current work and past shows. Consider creating an archive of your old works or presenting some of your best material in an eBook-style transcript.
6. Use Transcripts as a Lead Generation Tool
When you use an audio transcription service for podcasting, you will generate leads from your blog or website. How? Well, as people read your transcript, they will need additional material (which can be found on your blog and website) to help them further understand what you’re sharing. If they find value in your podcast content, there’s a good chance they’ll want to get more information about the topic. With this means, you can turn these leads into subscribers.
7. Build Buzz on Other Websites
You may not have heard of it before but search engines like Google prefer sites that have a lot of external links. That means that the more websites that link to your transcription, the higher you’ll rank on Google’s results pages.
8. Drive Traffic with Social Media
Sure, you can post a link to your transcript on social media sites like Facebook and Twitter, but did you know that this will increase the reach of your initial post? Every social media site has an option for sharing multiple links at once. Take advantage of this feature and include the transcript link in all of your shares across the web.
9. Gain Readership on Reddit
Reddit is a popular website where users can share (and rate) articles with other like-minded people. Users can also leave comments and start a discussion about the topic at hand. Every time you share your podcast transcription on Reddit, you’ll be able to get the ball rolling for a brand new conversation.
10. Post Podcast Transcripts in Your Facebook Group
Facebook groups are great places to connect with like-minded individuals. You can use these groups to open up a discussion about the topic at hand, answer questions that people may have, and even engage in live events. Not only can you connect with your group members on Facebook but through your podcast transcription as well.
Conclusion
Podcast transcription is a great way to make your blog and website more accessible. Not only will this provide a boost in search engine rankings, but you can also drive traffic back to your site. Finally, creating transcripts for each episode of your podcast will increase the lifespan of every episode you release.
